{"id":"W2741546972","doi":"10.5539/ijms.v9n4p15","title":"Sports Marketing Plan: An Alternative Framework for Sports Club","year":2017,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Physical Education and Sports Studies","field":"Social Sciences","cited_by":24,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Sports marketing; Marketing; Club; Marketing plan; Business; Sport management; Marketing strategy; Marketing management; Digital marketing; Marketing mix; Plan (archaeology); Marketing research; Return on marketing investment; Marketing effectiveness; Relationship marketing; Advertising; Public relations; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003376893,0.0008345457,0.0002897542,0.003003373,0.002480685,0.008357905,0.001399066,0.002216259,0.01124429],"category_scores_gemma":[0.002365678,0.0002876702,0.0007257232,0.002090622,0.005185342,0.00608004,0.002200038,0.002472261,0.001552193],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004098183,"about_ca_system_score_gemma":0.006175081,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005903349,"about_ca_topic_score_gemma":0.009455193,"domain_scores_codex":[0.9968418,0.001952543,0.0001295275,0.000223464,0.0005945234,0.0002582082],"domain_scores_gemma":[0.9984258,0.0005519738,0.0001661513,0.0001193357,0.000360736,0.0003759346],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00002085598,0.00007162426,0.0005806611,0.0001194245,0.000006103357,0.0001789027,0.003704153,0.0007979425,0.0002676129,0.9600003,0.006094766,0.02815772],"study_design_scores_gemma":[0.000038027,0.000175485,0.002526949,0.0005963009,0.00002361506,0.000486909,0.01229416,0.008453314,0.0003639071,0.4336489,0.5413404,0.00005192809],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.02022116,0.002612162,0.3655417,0.02545235,0.0009582577,0.001437931,0.0005555801,0.0006949058,0.582526],"genre_scores_gemma":[0.4693734,0.002588413,0.4470757,0.002627701,0.0003733588,0.002075532,0.0006659396,0.0002487454,0.0749712],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01124429,"threshold_uncertainty_score":0.0376159,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06747164825750356,"score_gpt":0.4454856779825307,"score_spread":0.3780140297250272,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}