{"id":"W2753932909","doi":"","title":"Conceptualizing the role of Social Marketing in Communication for Development : For the convergence of approaches and methods","year":2013,"lang":"en","type":"preprint","venue":"HAL (Le Centre pour la Communication Scientifique Directe)","topic":"Innovation and Socioeconomic Development","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Convergence (economics); Social marketing; Marketing; Business; Computer science; Economics; Economic growth","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01534881,0.0001575275,0.0002785255,0.0001063512,0.0004331382,0.0001685648,0.0007711147,0.0001220926,0.00003441048],"category_scores_gemma":[0.001241338,0.0001257961,0.00008312701,0.0001654677,0.0002950139,0.000135992,0.0009136944,0.0001937352,0.00000129851],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005123221,"about_ca_system_score_gemma":0.0001300381,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00037178,"about_ca_topic_score_gemma":0.0004186799,"domain_scores_codex":[0.9979955,0.0007738382,0.0006832591,0.0002635905,0.0001180477,0.0001657408],"domain_scores_gemma":[0.9942791,0.002942885,0.001043643,0.0005106559,0.001216728,0.000006967446],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00002480589,0.000100754,0.004232008,0.0006052939,0.0001026398,8.983607e-9,0.02633671,0.00003699416,0.0003806483,0.7608317,0.0003466637,0.2070019],"study_design_scores_gemma":[0.002315748,3.874663e-7,0.09574202,0.002114216,0.0001808125,6.136855e-7,0.0391035,0.3765731,0.02092623,0.07252755,0.3894562,0.001059592],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.5930815,0.004509761,0.3411907,0.02424547,0.0004435852,0.005861687,0.00003289156,0.00009666832,0.03053771],"genre_scores_gemma":[0.8934216,0.00007761713,0.1050868,0.0001350742,0.00002314091,0.0005897728,0.0001802334,0.0000211129,0.0004646059],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.6883041,"threshold_uncertainty_score":0.531962,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04218185460668621,"score_gpt":0.2666262146851617,"score_spread":0.2244443600784755,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}