{"id":"W2755079310","doi":"10.3917/riges.422.0093","title":"Neuromarketing : notre cerveau sous influence commerciale","year":2017,"lang":"fr","type":"article","venue":"Gestion","topic":"Creativity in Education and Neuroscience","field":"Psychology","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Neuromarketing; Humanities; Art; Art history; Psychology; Neuroscience","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00590298,0.0008860881,0.0005561914,0.002896046,0.004720631,0.02487372,0.001337315,0.008277507,0.02967041],"category_scores_gemma":[0.01616242,0.000493362,0.0004893487,0.002678716,0.01447214,0.01881137,0.005952172,0.00665055,0.008142994],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003863965,"about_ca_system_score_gemma":0.004919519,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004598954,"about_ca_topic_score_gemma":0.005298509,"domain_scores_codex":[0.9948497,0.002377344,0.0002180372,0.0007818399,0.001271887,0.0005011206],"domain_scores_gemma":[0.9884523,0.006964346,0.0008763604,0.0007345465,0.001255401,0.001717097],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0002327216,0.0001253477,0.003651099,0.0007802672,0.00004080383,0.002501544,0.02919591,0.0001871037,0.001892989,0.561018,0.1280595,0.2723147],"study_design_scores_gemma":[0.00001565781,0.00007079526,0.001873581,0.001181944,0.00001401627,0.003279009,0.01086486,0.0002371079,0.0007414449,0.062724,0.9189416,0.00005597248],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.02566876,0.1254768,0.01638204,0.3933733,0.009233082,0.00007309142,0.0002219263,0.0004672726,0.4291038],"genre_scores_gemma":[0.4949144,0.1373475,0.01647917,0.0601977,0.01615215,0.0002790934,0.0002578784,0.0008609897,0.2735111],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.02967041,"threshold_uncertainty_score":0.09925741,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06216501484571552,"score_gpt":0.3885886505577121,"score_spread":0.3264236357119966,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}