{"id":"W2763053788","doi":"10.3917/riges.423.0094","title":"Les jeux vidéo publicitaires : une bonne stratégie pour votre marque ?","year":2017,"lang":"fr","type":"article","venue":"Gestion","topic":"Cultural Insights and Digital Impacts","field":"Computer Science","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Humanities; Art; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.007582536,0.0007629829,0.0003159868,0.001925942,0.007262159,0.017848,0.001763573,0.003955075,0.02391194],"category_scores_gemma":[0.01543472,0.000380319,0.0003737832,0.001510461,0.007696546,0.02216263,0.006351554,0.004613262,0.003791423],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004902892,"about_ca_system_score_gemma":0.00667212,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01329554,"about_ca_topic_score_gemma":0.02104827,"domain_scores_codex":[0.9945539,0.002946857,0.00008528085,0.00045933,0.00110437,0.0008502221],"domain_scores_gemma":[0.9892684,0.004203257,0.0009763336,0.0007776901,0.002299472,0.002474837],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0002884667,0.0003355981,0.01616323,0.0008462601,0.00009022315,0.001342732,0.1013562,0.0004802102,0.004350625,0.3764173,0.1069276,0.3914016],"study_design_scores_gemma":[0.000036942,0.0002048509,0.009033562,0.001039532,0.00005938402,0.0006369333,0.1887532,0.0008678742,0.002179701,0.0683718,0.7287092,0.0001070017],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.1634194,0.01412382,0.02567068,0.3200288,0.003474646,0.0002386871,0.0001816667,0.0005703902,0.4722919],"genre_scores_gemma":[0.8666692,0.00809058,0.01161433,0.01116944,0.001297169,0.0001895206,0.0001489809,0.0003797897,0.100441],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.02391194,"threshold_uncertainty_score":0.07999343,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.3241513313911841,"score_gpt":0.3451406481375596,"score_spread":0.02098931674637544,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}