{"id":"W2768406812","doi":"10.1177/2167479517740343","title":"Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL","year":2017,"lang":"en","type":"article","venue":"Communication & Sport","topic":"Sports, Gender, and Society","field":"Social Sciences","cited_by":103,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Ottawa","funders":"","keywords":"Professional sport; Perspective (graphical); League; Sports marketing; Marketing; Social media; Public relations; Sociology; Business; Relationship marketing; Political science; Marketing management; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.005666594,0.0004920536,0.0003789963,0.001735807,0.01010431,0.01208441,0.0008066707,0.002649854,0.003559477],"category_scores_gemma":[0.005082158,0.0004484789,0.0002134579,0.001189311,0.008116205,0.00712972,0.003888342,0.003569503,0.0003401774],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003444025,"about_ca_system_score_gemma":0.00479993,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01045859,"about_ca_topic_score_gemma":0.0273736,"domain_scores_codex":[0.993166,0.005178613,0.00006970236,0.0002010844,0.0004274228,0.0009571522],"domain_scores_gemma":[0.9937596,0.002952179,0.0008437542,0.00006453307,0.0003556832,0.002024297],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.00004614994,0.0003058068,0.03624503,0.0001832848,0.00001910994,0.001438562,0.9150728,0.00006335616,0.0006226584,0.0186901,0.004334411,0.0229787],"study_design_scores_gemma":[0.000004941244,0.00008563272,0.004445369,0.0001249477,0.000004386074,0.0002632436,0.9784874,0.00007702129,0.00005612542,0.001033167,0.01540979,0.000008006873],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8720616,0.007184764,0.001079356,0.06555489,0.000296186,0.00005513214,0.0000476905,0.00001559987,0.05370484],"genre_scores_gemma":[0.9895238,0.002381762,0.0003513786,0.004263949,0.0001373728,0.00002856729,0.000007833284,0.000006910304,0.003298467],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01208441,"threshold_uncertainty_score":0.0299682,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.08654890524673521,"score_gpt":0.3827754945027453,"score_spread":0.2962265892560101,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}