{"id":"W2785838026","doi":"10.1108/jpbm-06-2017-1499","title":"Brand personality: theory and dimensionality","year":2018,"lang":"en","type":"article","venue":"Journal of Product & Brand Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":121,"is_retracted":false,"has_abstract":true,"ca_institutions":"Carleton University","funders":"","keywords":"Personality; Psychology; Originality; Construct (python library); Big Five personality traits; Social psychology; Context (archaeology); Competence (human resources); Cognitive psychology; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002255637,0.0001501288,0.0002165078,0.0002860418,0.0002486736,0.0002900104,0.0001895862,0.0000283819,0.0007342789],"category_scores_gemma":[0.00008451893,0.0001222033,0.0000955004,0.000234435,0.0001884786,0.0008711887,0.0001361749,0.0001199499,0.0001032612],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002034163,"about_ca_system_score_gemma":0.00001278037,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00002001195,"about_ca_topic_score_gemma":0.00001564894,"domain_scores_codex":[0.9986651,0.00004729997,0.0004498413,0.0002597042,0.0004029328,0.0001751457],"domain_scores_gemma":[0.9988899,0.0000306439,0.0003965305,0.0002456101,0.0004112914,0.00002605477],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.00147261,0.000465471,0.01767165,0.0005897303,0.000378631,0.00003965765,0.0003367709,0.00000111533,0.004061162,0.0732659,0.03165481,0.8700625],"study_design_scores_gemma":[0.00204785,0.00001393887,0.6331545,0.0001200933,0.0005506168,0.00004053744,0.000347638,0.00001481608,0.0002783144,0.01553226,0.3476378,0.0002616222],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.990333,0.0009332576,0.0003795121,0.002628896,0.001287137,0.0002877717,0.000001312179,0.00003260752,0.004116553],"genre_scores_gemma":[0.9948652,0.0001640836,0.0002324105,0.001111285,0.00138564,0.000005341788,0.000003907266,0.00001435375,0.00221776],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8698009,"threshold_uncertainty_score":0.8039839,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0209682293198872,"score_gpt":0.2594140042228781,"score_spread":0.2384457749029909,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}