{"id":"W2791470346","doi":"10.1002/cjas.1475","title":"Processing Difficulty Increases Perceived Competence of Brand Acronyms","year":2018,"lang":"en","type":"article","venue":"Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":10,"is_retracted":false,"has_abstract":true,"ca_institutions":"Toronto Metropolitan University; Wilfrid Laurier University","funders":"","keywords":"Acronym; Competence (human resources); Fluency; Psychology; Cognitive psychology; Social psychology; Linguistics; Mathematics education","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":["sts"],"category_scores_codex":[0.001535872,0.0001913338,0.0002715883,0.0006471354,0.001760211,0.0008556549,0.0007929836,0.00007205766,0.0003518611],"category_scores_gemma":[0.0007076094,0.0001728207,0.0001014239,0.001438998,0.007118282,0.002193388,0.00001893168,0.0001420616,0.00001229933],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002128558,"about_ca_system_score_gemma":0.003482857,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.01423455,"about_ca_topic_score_gemma":0.455253,"domain_scores_codex":[0.998124,0.00005383149,0.0006796307,0.000345495,0.0002555202,0.0005415402],"domain_scores_gemma":[0.9974498,0.00007325739,0.0008994469,0.0001382697,0.001186543,0.0002527551],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0003562801,0.0005115158,0.7319301,0.0008249154,0.00008342278,0.0003577406,0.02006137,0.0001795547,0.07346848,0.05628633,0.001150605,0.1147897],"study_design_scores_gemma":[0.000549318,0.0007791286,0.9711949,0.0006358357,0.0001257617,0.0006246824,0.0129597,0.002642218,0.001895811,0.004909651,0.003193926,0.0004891116],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9947597,0.0001510272,0.0002541557,0.0004156507,0.0003816825,0.0001549379,0.00002014631,0.00001081924,0.003851851],"genre_scores_gemma":[0.9978827,0.000007837528,0.001425586,0.0001744784,0.0003817106,0.000004421857,0.000006366945,0.000007299576,0.0001095866],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4410185,"threshold_uncertainty_score":0.9995394,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.116907533253632,"score_gpt":0.3253696539979476,"score_spread":0.2084621207443156,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}