{"id":"W2796387669","doi":"10.5465/ambpp.2015.12920abstract","title":"\"The Influence of University Brand Strength on Student Satisfaction, Loyalty, and Word-of-Mouth\"","year":2015,"lang":"en","type":"article","venue":"Academy of Management Proceedings","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Lethbridge","funders":"","keywords":"Brand loyalty; Psychology; Advertising; Construct (python library); Word of mouth; Loyalty; Brand awareness; Marketing; Social psychology; Business; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002359978,0.0001141185,0.0002155191,0.0005684063,0.0004789894,0.001173263,0.0001592494,0.0003511411,0.00288964],"category_scores_gemma":[0.013988,0.0001151518,0.000379358,0.0004365104,0.0004972664,0.0006119136,0.0007522681,0.0006314312,0.0003981123],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003895833,"about_ca_system_score_gemma":0.0006730686,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001709819,"about_ca_topic_score_gemma":0.003563604,"domain_scores_codex":[0.9986714,0.0006376461,0.0001060465,0.00007977439,0.0003692315,0.0001359513],"domain_scores_gemma":[0.9836008,0.007416183,0.004457705,0.0003898007,0.002194559,0.001941063],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002595257,0.0002733538,0.9593775,0.00007497612,0.00009999902,0.00008845948,0.001490727,0.0000808417,0.001910689,0.0003421646,0.000314876,0.0356869],"study_design_scores_gemma":[0.000003822017,0.000229231,0.9972687,0.00001750741,0.00004812175,0.00007891955,0.001185706,0.0002804676,0.0004255221,0.00009818241,0.0003559404,0.000007844626],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9974137,0.0001016874,0.0001297848,0.0001784086,0.000007902024,0.000008135075,0.00002895246,0.000002695275,0.002128848],"genre_scores_gemma":[0.9995009,0.00005392904,0.0001123593,0.0000604433,0.000009546306,0.000004104946,0.00001793239,0.000001213371,0.0002394458],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.00288964,"threshold_uncertainty_score":0.01248085,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01967969309214615,"score_gpt":0.2897447265282445,"score_spread":0.2700650334360983,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}