{"id":"W2799730153","doi":"10.5539/ijms.v10n2p16","title":"Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong","year":2018,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":22,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Generation y; Destinations; Destination image; Psychology; Business; Marketing; Tourism; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch"],"consensus_categories":[],"category_scores_codex":[0.007684879,0.00009690946,0.0001806587,0.0003161289,0.0001552486,0.00009253655,0.0002567648,0.00004640694,0.00002665475],"category_scores_gemma":[0.02055318,0.00009465891,0.00005895862,0.0002037083,0.0002149668,0.0003460113,0.00006080749,0.0001785604,0.000003372986],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000787735,"about_ca_system_score_gemma":0.0000894693,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0004760406,"about_ca_topic_score_gemma":0.01052781,"domain_scores_codex":[0.9973572,0.000825485,0.0005545757,0.0001425211,0.0009113915,0.0002088198],"domain_scores_gemma":[0.9972855,0.001414072,0.000392281,0.00004440339,0.0008148763,0.0000488706],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0004195721,0.0002906998,0.8798271,0.00001366432,0.0001294053,0.00007044512,0.01787381,0.0001403263,0.0002043059,0.0005921563,0.002477143,0.09796136],"study_design_scores_gemma":[0.0008185541,0.0001091998,0.9866504,0.000776722,0.000008904998,0.000001233228,0.007307996,0.0001837114,0.0002093244,0.0003908207,0.00341046,0.0001326367],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9780087,0.0001741672,0.00001371308,0.002107161,0.002017225,0.0001128367,0.000001195948,0.000009881675,0.01755511],"genre_scores_gemma":[0.9970464,0.0004426359,0.0002234012,0.0001307138,0.001928782,0.000007048267,0.000001280895,0.000006535968,0.0002132459],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1068233,"threshold_uncertainty_score":0.9876971,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05081107967764208,"score_gpt":0.3815924926256341,"score_spread":0.330781412947992,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}