{"id":"W2799730153","doi":"10.5539/ijms.v10n2p16","title":"Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong","year":2018,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":22,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Generation y; Destinations; Destination image; Psychology; Business; Marketing; Tourism; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0004797788,0.000156565,0.0001072856,0.0002335657,0.0004272102,0.0007028386,0.0001117835,0.0001807504,0.002006036],"category_scores_gemma":[0.0009916797,0.0001052951,0.0002732429,0.0002696213,0.0002203902,0.0002365588,0.0003947133,0.0003104844,0.0002004151],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004196899,"about_ca_system_score_gemma":0.0005059974,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.03932695,"about_ca_topic_score_gemma":0.05708162,"domain_scores_codex":[0.9998498,0.00004153415,0.00001311884,0.00002131061,0.00002604272,0.00004823204],"domain_scores_gemma":[0.9990073,0.0001982111,0.0003337664,0.00005331667,0.0001538086,0.0002534897],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00008820953,0.00007785332,0.9931797,0.00001544772,0.0000208475,0.000147336,0.002849401,0.00002776136,0.0003258759,0.00008492052,0.0001275125,0.003055047],"study_design_scores_gemma":[0.00000220667,0.00007204722,0.995265,0.000007920695,0.00001434196,0.00003618874,0.004003494,0.0001053418,0.00007719616,0.00001954218,0.0003924315,0.000004237932],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9995758,0.00002319461,0.000008820596,0.00001507039,0.000002150666,0.000001726657,0.00001509786,2.372419e-7,0.0003578594],"genre_scores_gemma":[0.999414,0.00003800317,0.00002332758,0.0000125549,0.000001600265,0.000001986755,0.00002839693,4.135225e-7,0.0004798087],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.03932695,"threshold_uncertainty_score":0.07819605,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05081107967764208,"score_gpt":0.3815924926256341,"score_spread":0.330781412947992,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}