{"id":"W2801824663","doi":"10.1136/tobaccocontrol-2017-054216","title":"Marketing IQOS in a dark market","year":2018,"lang":"en","type":"article","venue":"Tobacco Control","topic":"Smoking Behavior and Cessation","field":"Medicine","cited_by":43,"is_retracted":false,"has_abstract":true,"ca_institutions":"Ontario Tobacco Research Unit; University of Toronto","funders":"Ontario Ministry of Health and Long-Term Care","keywords":"Promotion (chess); Business; Product (mathematics); Tobacco control; Government (linguistics); Tobacco product; Marketing; Advertising; Environmental health; Medicine; Public health; Political science; Law","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00160373,0.0002149793,0.0002430226,0.0009028135,0.005318422,0.004096881,0.000511019,0.0006926457,0.02942812],"category_scores_gemma":[0.001824745,0.0002936969,0.0001816807,0.0009352374,0.005832955,0.002906373,0.003238824,0.00113107,0.002147258],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003180818,"about_ca_system_score_gemma":0.003161988,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.04662858,"about_ca_topic_score_gemma":0.1375757,"domain_scores_codex":[0.9988731,0.000219528,0.00002681271,0.000132033,0.0004424863,0.000306144],"domain_scores_gemma":[0.997834,0.0003793157,0.0005553846,0.0001676612,0.0002714526,0.0007921327],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001219618,0.001297501,0.4181306,0.0007638667,0.00005625274,0.00348113,0.3110812,0.0002239837,0.0293359,0.04784977,0.03624217,0.150318],"study_design_scores_gemma":[0.00004463208,0.000578001,0.3667426,0.000436135,0.00004099026,0.0009784331,0.2670914,0.000453792,0.003131825,0.004352956,0.3560801,0.00006900421],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9079204,0.0004856348,0.000732715,0.003338906,0.0000993713,0.00009028983,0.0002030956,0.00005702965,0.08707267],"genre_scores_gemma":[0.9726026,0.0003176326,0.0003988392,0.001168087,0.00007404491,0.0000140546,0.00009934382,0.00004102703,0.02528436],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.04662858,"threshold_uncertainty_score":0.09844691,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01330418876638902,"score_gpt":0.2784040647836237,"score_spread":0.2650998760172347,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}