{"id":"W2807063966","doi":"","title":"What’s the catch? Changing perceptions with content marketing","year":2018,"lang":"en","type":"article","venue":"Summit (Simon Fraser University)","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Marketing; Content (measure theory); Business; Mathematics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.0009654635,0.0001080646,0.0001114592,0.0001481483,0.002039331,0.0002685456,0.0003863586,0.00007728734,0.0002469889],"category_scores_gemma":[0.0002968968,0.00008793938,0.00006786935,0.0009044896,0.0009150307,0.0006930809,0.00008357909,0.0001468089,0.00008844396],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001600182,"about_ca_system_score_gemma":0.0001369368,"about_ca_topic_candidate":true,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00103206,"about_ca_topic_score_gemma":0.2016575,"domain_scores_codex":[0.998549,0.0003936357,0.00007805162,0.0002208621,0.0003209591,0.0004375203],"domain_scores_gemma":[0.9990153,0.0003701779,0.00006851785,0.0001751107,0.0002232015,0.0001477305],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"qualitative","study_design_scores_codex":[0.0004695537,0.0001606666,0.8593605,0.00002389115,0.0001598291,0.0001102596,0.03379017,0.000004080963,0.000007533783,0.02254862,0.0312102,0.05215466],"study_design_scores_gemma":[0.0001721033,0.00003352127,0.003431706,0.00007821367,0.00002518772,2.273334e-9,0.6620741,0.000006653996,0.000007421604,0.00004080298,0.3340115,0.0001187278],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7804503,0.0000310637,0.00007250005,0.003592282,0.0007613756,0.0001983769,0.000004528013,0.0001344471,0.2147552],"genre_scores_gemma":[0.9583839,0.0001489405,0.000047454,0.0002882671,0.0004996415,0.000001059778,0.000003467366,0.00001105879,0.04061618],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8559288,"threshold_uncertainty_score":0.9992599,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02482440736749806,"score_gpt":0.2366845481485684,"score_spread":0.2118601407810704,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}