{"id":"W2809753991","doi":"10.5267/j.msl.2018.6.011","title":"The influence of advertisement towards brand choice: An exploration from initial attitude of consumers","year":2018,"lang":"en","type":"article","venue":"Management Science Letters","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":5,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Business; Marketing; Psychology","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.001766335,0.00007612724,0.0001045028,0.0000839907,0.0007407442,0.00015388,0.0007387293,0.00002236448,0.00001794159],"category_scores_gemma":[0.0004632551,0.00006268999,0.00003215957,0.0005773213,0.004370353,0.001236452,0.0001185901,0.00004558736,0.000008047961],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00007055186,"about_ca_system_score_gemma":0.00005112284,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003116482,"about_ca_topic_score_gemma":0.001205986,"domain_scores_codex":[0.9980716,0.0001360259,0.0002467385,0.000236427,0.001011325,0.0002979524],"domain_scores_gemma":[0.9992737,0.0001439994,0.0001668047,0.0002322229,0.00009475263,0.00008850846],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0002884596,0.0004145684,0.1826395,0.00008971015,0.0002184794,0.00001148666,0.1197819,0.0004803886,0.03250553,0.05003352,0.002700341,0.6108361],"study_design_scores_gemma":[0.0008452369,0.0002098251,0.9392439,0.0001829103,0.00006677165,4.387224e-8,0.02243954,0.00009260109,0.00415988,0.003023905,0.02936963,0.000365734],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9789163,0.000007682129,0.0002196628,0.003240923,0.0004697771,0.000254901,0.000004248619,0.00002535466,0.01686114],"genre_scores_gemma":[0.998769,0.00003772608,0.0002584455,0.0007452242,0.0001151604,0.00001434719,0.000001599149,0.000003713168,0.00005476736],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7566044,"threshold_uncertainty_score":0.9983392,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02945647140489424,"score_gpt":0.3388530062057014,"score_spread":0.3093965348008071,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}