{"id":"W287887497","doi":"10.1177/109804821201600106","title":"A Personal Branding Assignment Using Social Media","year":2012,"lang":"en","type":"article","venue":"Journal of Advertising Education","topic":"Management and Marketing Education","field":"Business, Management and Accounting","cited_by":64,"is_retracted":false,"has_abstract":true,"ca_institutions":"Memorial University of Newfoundland","funders":"","keywords":"Social media; Advertising; Digital marketing; Social media optimization; Marketing; Online advertising; Value (mathematics); Business; Public relations; Sociology; Computer science; The Internet; World Wide Web; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001129096,0.0001145323,0.0001533512,0.0004338551,0.0002378942,0.0001880567,0.000117381,0.00004671834,0.0002417056],"category_scores_gemma":[0.0003315843,0.0001080732,0.0001004058,0.0002972136,0.00002197061,0.002219047,0.00003775829,0.0001327809,0.00002133474],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002186319,"about_ca_system_score_gemma":0.0001149923,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00003413942,"about_ca_topic_score_gemma":0.000002931709,"domain_scores_codex":[0.9989069,0.00002430881,0.0003622861,0.00008317295,0.0003822118,0.0002411615],"domain_scores_gemma":[0.9989464,0.00006040882,0.0006927996,0.00005521001,0.0002202522,0.00002490168],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000394065,0.002835103,0.3873135,0.001030711,0.0002856613,0.000003637259,0.01809866,0.00006657826,0.01820569,0.01706568,0.2063036,0.3483971],"study_design_scores_gemma":[0.001722558,0.00002151142,0.7299893,0.0009755162,0.001016081,0.0000920832,0.02227814,0.002081111,0.0003322423,0.003747426,0.2368293,0.000914746],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9825073,0.0003350264,0.002352539,0.001051925,0.006917924,0.00008871881,1.835824e-7,0.00002157542,0.006724775],"genre_scores_gemma":[0.9855176,0.000006088487,0.001137667,0.0005405917,0.01262101,0.000001725472,0.000006500331,0.00001920939,0.0001496156],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3474824,"threshold_uncertainty_score":0.4407099,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02992560507655758,"score_gpt":0.277772954305075,"score_spread":0.2478473492285174,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}