{"id":"W287887497","doi":"10.1177/109804821201600106","title":"A Personal Branding Assignment Using Social Media","year":2012,"lang":"en","type":"article","venue":"Journal of Advertising Education","topic":"Management and Marketing Education","field":"Business, Management and Accounting","cited_by":64,"is_retracted":false,"has_abstract":true,"ca_institutions":"Memorial University of Newfoundland","funders":"","keywords":"Social media; Advertising; Digital marketing; Social media optimization; Marketing; Online advertising; Value (mathematics); Business; Public relations; Sociology; Computer science; The Internet; World Wide Web; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0009610046,0.0008717768,0.0003343911,0.001008827,0.002543451,0.001833034,0.001015877,0.001014532,0.06157139],"category_scores_gemma":[0.003206884,0.0003106307,0.0005534835,0.000591974,0.000487593,0.001545134,0.002455816,0.001387536,0.0148269],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005487909,"about_ca_system_score_gemma":0.0008049526,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0003117277,"about_ca_topic_score_gemma":0.0009073396,"domain_scores_codex":[0.9991579,0.0001701395,0.00004739605,0.0001556742,0.0002338899,0.0002350018],"domain_scores_gemma":[0.9976296,0.0004460701,0.0001038283,0.000222111,0.0003741619,0.00122417],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0007058267,0.01504442,0.005789311,0.0003626666,0.00001953638,0.001235158,0.008123342,0.0008544097,0.02473735,0.01125096,0.156091,0.775786],"study_design_scores_gemma":[0.0002900796,0.005351986,0.02005167,0.0001265167,0.00005546296,0.001636395,0.004989306,0.009545684,0.0253433,0.008983313,0.9234819,0.0001443096],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"other","genre_scores_codex":[0.5189806,0.0002476587,0.070058,0.004797757,0.004780406,0.005015574,0.001072153,0.009451067,0.3855968],"genre_scores_gemma":[0.4644438,0.0002866866,0.1190945,0.001260529,0.001065476,0.002473726,0.0009709925,0.001010721,0.4093936],"genre_candidate":"other","genre_consensus":null,"teacher_disagreement_score":0.06157139,"threshold_uncertainty_score":0.2059768,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02992560507655758,"score_gpt":0.277772954305075,"score_spread":0.2478473492285174,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}