{"id":"W2883622995","doi":"","title":"Native advertising disclosures in journalism: An assessment on the accurate reporting of disclosure wording in conveying advertising intent","year":2018,"lang":"en","type":"article","venue":"Scholarship at UWindsor (University of Windsor)","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"University of Windsor","keywords":"Advertising; Journalism; Native advertising; Business; Online advertising; Internet privacy; The Internet; Computer science; World Wide Web","routes":{"ca_aff":false,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow"],"consensus_categories":[],"category_scores_codex":[0.00535993,0.0003335429,0.0006281561,0.0008193519,0.0007474233,0.000220836,0.0007164545,0.0001592594,0.0002072878],"category_scores_gemma":[0.001451492,0.0003019546,0.0001972101,0.001271718,0.0004274811,0.002752256,0.0004427698,0.0008240913,0.000008018949],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002446291,"about_ca_system_score_gemma":0.0001044172,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00138689,"about_ca_topic_score_gemma":0.003321327,"domain_scores_codex":[0.9967326,0.0003126186,0.001109489,0.0005782113,0.0007082691,0.0005588225],"domain_scores_gemma":[0.9962442,0.0003421727,0.002507589,0.0004677565,0.000396994,0.00004131306],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000511143,0.0002124613,0.9793759,0.0002606647,0.0000720178,0.0001233977,0.002751574,0.0007180988,0.007990687,0.003814965,0.00005321673,0.004115884],"study_design_scores_gemma":[0.001125841,0.00008552449,0.9714795,0.003523634,0.00005861974,0.00000809896,0.01653419,0.003738926,0.0007904358,0.002113247,0.0001506859,0.0003912582],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.989585,0.00005025993,0.0001908827,0.001350982,0.0002948378,0.0002972674,0.000004369337,0.00005137366,0.008174969],"genre_scores_gemma":[0.998907,0.00001272788,0.0004388973,0.0001941631,0.000258195,9.019952e-7,0.00001193005,0.00003391863,0.0001423012],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01378262,"threshold_uncertainty_score":0.9999433,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04080656442255875,"score_gpt":0.2970228536647884,"score_spread":0.2562162892422297,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}