{"id":"W2888443033","doi":"10.1108/ijsms-10-2017-0107","title":"European football supporter attitudes toward ambush marketing","year":2018,"lang":"en","type":"article","venue":"International Journal of Sports Marketing and Sponsorship","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"Brock University","funders":"","keywords":"Ambush marketing; Advertising; Marketing; Affect (linguistics); Football; Supporter; Antipathy; Originality; Sports marketing; Marketing mix; Business; Political science; Psychology; Marketing management; Social psychology; Relationship marketing; Geography; Law; Politics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002007787,0.0002566181,0.0001872778,0.0009603615,0.0009545707,0.001696938,0.0001879669,0.0004877809,0.01365252],"category_scores_gemma":[0.003360284,0.0001152713,0.0001624219,0.000451007,0.0006400177,0.0006335356,0.0007674756,0.0004696623,0.0009232078],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005212141,"about_ca_system_score_gemma":0.0002730857,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00708642,"about_ca_topic_score_gemma":0.0143214,"domain_scores_codex":[0.9993126,0.0002323715,0.00003209316,0.0000938529,0.0002128368,0.0001162231],"domain_scores_gemma":[0.9977182,0.0004777599,0.0008098664,0.00007308264,0.0004901923,0.000430954],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000344466,0.0005452016,0.9074792,0.0001504938,0.00005904758,0.0004145374,0.0284367,0.0001214373,0.002092657,0.0009744384,0.002780189,0.05660161],"study_design_scores_gemma":[0.00001183614,0.000271836,0.9632643,0.0001310353,0.00001313673,0.0002466732,0.02634802,0.0001766367,0.0003491981,0.000196521,0.008973589,0.00001733635],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9923747,0.0001230544,0.0000910212,0.0002097622,0.00002019202,0.00001419132,0.00003747453,0.000003317614,0.007126322],"genre_scores_gemma":[0.995127,0.0002313304,0.0001472911,0.000216078,0.00003066787,0.00001688591,0.00006621568,0.000002804672,0.004161731],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01365252,"threshold_uncertainty_score":0.0456723,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03030772674336005,"score_gpt":0.2691337670411327,"score_spread":0.2388260402977726,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}