{"id":"W2892674336","doi":"10.5703/1288284316698","title":"Library Marketing: From Passion to Practice","year":2018,"lang":"en","type":"article","venue":"","topic":"Library Science and Information Literacy","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Purdue Pharma (Canada)","funders":"","keywords":"Passion; Ethos; Marketing; Marketing research; Digital marketing; Service (business); Business marketing; Business; Product (mathematics); Marketing management; Marketing science; Services marketing; Marketing strategy; Return on marketing investment; Public relations; Relationship marketing; Political science; Psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.04095048,0.0008128544,0.0009009436,0.003007541,0.01838584,0.04693105,0.002175337,0.02225312,0.01209266],"category_scores_gemma":[0.05903241,0.0007315762,0.0005139685,0.002780572,0.09186262,0.04337481,0.01843744,0.02664252,0.004145086],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.02589285,"about_ca_system_score_gemma":0.03580931,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.009442559,"about_ca_topic_score_gemma":0.007364895,"domain_scores_codex":[0.9332625,0.04641945,0.001998665,0.002990525,0.01210072,0.003228178],"domain_scores_gemma":[0.9319786,0.05083736,0.002483982,0.002994028,0.006362381,0.005343594],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001653246,0.00004910699,0.0001599835,0.000255341,0.000005925504,0.000198892,0.03620983,0.00007854889,0.0001053491,0.8330446,0.09514336,0.03473251],"study_design_scores_gemma":[0.00001615725,0.00004523559,0.0003328448,0.001274713,0.000004575473,0.0001485296,0.01842089,0.0001315412,0.0001608023,0.2247155,0.7547211,0.00002805047],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"commentary","genre_gemma":"other","genre_scores_codex":[0.002492913,0.01568453,0.00384888,0.7899104,0.001975503,0.00006272036,0.00001112109,0.0001090154,0.1859048],"genre_scores_gemma":[0.4166291,0.032913,0.006343603,0.4283838,0.01039716,0.0005852752,0.00003985754,0.0002925247,0.1044157],"genre_candidate":"other","genre_consensus":null,"teacher_disagreement_score":0.04693105,"threshold_uncertainty_score":0.2165694,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01346011778997814,"score_gpt":0.3081319753689508,"score_spread":0.2946718575789726,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}