{"id":"W2894471187","doi":"10.1080/10641734.2018.1503110","title":"Spokes-Characters in Print Advertising: An Update and Extension","year":2018,"lang":"en","type":"article","venue":"Journal of Current Issues & Research in Advertising","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":21,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Saskatchewan","funders":"","keywords":"Advertising; Character (mathematics); Extension (predicate logic); Business; Computer science; Mathematics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002828239,0.0001175484,0.0002099176,0.001288901,0.0001810285,0.0004049493,0.0002464784,0.00003963727,0.00009046899],"category_scores_gemma":[0.0002229945,0.0001063693,0.00004214439,0.0006821064,0.0001803789,0.002819353,0.0001428901,0.0004385402,0.00006739018],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009070561,"about_ca_system_score_gemma":0.00003431967,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001521686,"about_ca_topic_score_gemma":0.000206051,"domain_scores_codex":[0.998035,0.0001071053,0.0006460151,0.0002609063,0.0005950046,0.0003560112],"domain_scores_gemma":[0.9988362,0.00004434925,0.0002224933,0.0002109319,0.0006368327,0.00004914608],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0002546973,0.0002374148,0.2213062,0.00005255743,0.000003315034,0.00003489851,0.0002440118,0.000005563715,0.02552301,0.0008886881,0.00004003937,0.7514095],"study_design_scores_gemma":[0.0009838322,0.00002345207,0.9789371,0.0007121793,0.000009197773,0.00002269745,0.0003577408,0.002286992,0.0007961253,0.003100662,0.01263048,0.0001395076],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9972444,0.001060239,0.0001137121,0.0009044367,0.0004473674,0.0001689463,1.68491e-7,0.00001462563,0.00004615335],"genre_scores_gemma":[0.9987784,0.0005698817,0.0001750979,0.00005954741,0.00038729,0.000003529651,0.000002885433,0.00001291019,0.00001043385],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7576309,"threshold_uncertainty_score":0.4337613,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1460567052436215,"score_gpt":0.433109650681169,"score_spread":0.2870529454375474,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}