{"id":"W2901392788","doi":"10.1108/jpbm-12-2016-1381","title":"The impact of altruistic attribution and brand equity in food label campaigns","year":2018,"lang":"en","type":"article","venue":"Journal of Product & Brand Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":18,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université de Sherbrooke","funders":"","keywords":"Attribution; Brand equity; Marketing; Advertising; Business; Structural equation modeling; Originality; Brand awareness; Psychology; Social psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004873248,0.0002842444,0.0002303314,0.0005262561,0.0008969748,0.001639101,0.0003173671,0.0005244139,0.003416019],"category_scores_gemma":[0.02029764,0.0001880293,0.0004517393,0.0003100158,0.001590098,0.0006103509,0.00126938,0.001325098,0.0001892432],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001623084,"about_ca_system_score_gemma":0.002246231,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.006176791,"about_ca_topic_score_gemma":0.007636842,"domain_scores_codex":[0.9959826,0.002488387,0.0001245027,0.0002159532,0.0007346726,0.0004537692],"domain_scores_gemma":[0.9656274,0.02018315,0.008522021,0.001591612,0.0009945788,0.003081195],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001243024,0.005761612,0.930227,0.0001321712,0.0001885125,0.0001962017,0.00505139,0.001130858,0.00233922,0.00296467,0.00025531,0.0505101],"study_design_scores_gemma":[0.00004037526,0.0006965311,0.9911457,0.00004419166,0.00009465435,0.00006527859,0.002933247,0.001933628,0.0008890894,0.001572621,0.0005638323,0.00002075704],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9968624,0.00005138895,0.000327866,0.000123895,0.000006070064,0.00002355791,0.000007421737,0.000003506195,0.00259395],"genre_scores_gemma":[0.9994024,0.00001989903,0.0001933023,0.00002608917,0.000002945789,0.000008968768,0.000004862443,0.000001266239,0.0003402212],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.006176791,"threshold_uncertainty_score":0.02577251,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05705479805239482,"score_gpt":0.3435592278315253,"score_spread":0.2865044297791304,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}