{"id":"W2912477357","doi":"10.4324/9780203582435","title":"The Economic Implications of Advertising (RLE Advertising)","year":2013,"lang":"en","type":"book","venue":"","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Business","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0009728887,0.00045273,0.0002901003,0.002210457,0.001671945,0.006993211,0.0004617302,0.001654519,0.01628409],"category_scores_gemma":[0.00312269,0.0002422917,0.0003597956,0.002855283,0.003124303,0.002416934,0.0009691081,0.001846285,0.004200903],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.009032862,"about_ca_system_score_gemma":0.006738932,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.09077024,"about_ca_topic_score_gemma":0.126471,"domain_scores_codex":[0.9984831,0.0001881192,0.00003364949,0.000100173,0.001000587,0.0001944034],"domain_scores_gemma":[0.9988711,0.0004328169,0.00008870156,0.00006559533,0.0004550874,0.00008660697],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00004178485,0.00005724421,0.002663241,0.000621003,0.00002029541,0.0004905359,0.0009661431,0.0009707165,0.0007307349,0.4873586,0.2171039,0.2889759],"study_design_scores_gemma":[0.000004186515,0.0000159224,0.007359615,0.0003723216,0.00001592822,0.0005259807,0.0006076331,0.0003100074,0.0003325295,0.04382275,0.9466098,0.00002323628],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.004367877,0.09603798,0.001122746,0.02310304,0.001406057,0.0000401485,0.0003658881,0.00004258748,0.8735136],"genre_scores_gemma":[0.2278939,0.1605835,0.00234074,0.01078375,0.004716177,0.00005724964,0.0004517145,0.00008362909,0.5930893],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.09077024,"threshold_uncertainty_score":0.1804838,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01015892348741825,"score_gpt":0.2182352090717053,"score_spread":0.208076285584287,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}