{"id":"W2918125203","doi":"10.1093/jcr/ucz006","title":"How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities","year":2019,"lang":"en","type":"article","venue":"Journal of Consumer Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":230,"is_retracted":false,"has_abstract":true,"ca_institutions":"Western University","funders":"","keywords":"Brand loyalty; Brand management; Marketing; Business; Brand equity; Brand relationship; Advertising; Brand extension; Brand awareness; Loyalty; Loyalty business model; Service (business); Service quality","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.06014662,0.001559496,0.004962669,0.009497364,0.000812715,0.005596956,0.002077815,0.002101246,0.003227175],"category_scores_gemma":[0.1126161,0.001304364,0.02607642,0.01025402,0.001896033,0.003570066,0.0022475,0.00222515,0.0002996906],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001143811,"about_ca_system_score_gemma":0.001493605,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003520393,"about_ca_topic_score_gemma":0.004094641,"domain_scores_codex":[0.9657621,0.0196568,0.00643415,0.004750554,0.002896565,0.000499701],"domain_scores_gemma":[0.8253762,0.1421083,0.01534598,0.01188278,0.00440387,0.0008830287],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"meta_analysis","study_design_gemma":"meta_analysis","study_design_scores_codex":[0.0008071765,0.00005802091,0.1988335,0.01808571,0.7610286,0.0001193369,0.0004704012,0.0008859916,0.0003023227,0.000871929,0.0004593961,0.01807761],"study_design_scores_gemma":[0.0002860507,0.0004682884,0.1307864,0.01029167,0.8456516,0.0003158405,0.0007016673,0.001708973,0.0007993958,0.0056877,0.003218335,0.00008409299],"study_design_candidate":"meta_analysis","study_design_consensus":"meta_analysis","genre_codex":"review","genre_gemma":"empirical","genre_scores_codex":[0.2120163,0.7617595,0.01542582,0.003093063,0.0005976316,0.0004490415,0.002811308,0.0001448871,0.003702507],"genre_scores_gemma":[0.9469904,0.04684643,0.003559928,0.0008035726,0.0002484798,0.0003194376,0.0009285999,0.00006491305,0.0002381891],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.06014662,"threshold_uncertainty_score":0.3180895,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2225358535334811,"score_gpt":0.3496369297650828,"score_spread":0.1271010762316017,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}