{"id":"W2928105514","doi":"10.17163/ret.n17.2019.07","title":"Publicaciones racionales o emocionales en comunidades de marca en Facebook - El caso «Starbucks México»","year":2019,"lang":"es","type":"article","venue":"Retos","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":7,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université du Québec à Montréal","funders":"","keywords":"Humanities; Art; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","scholarly_communication","insufficient_payload"],"consensus_categories":["insufficient_payload"],"category_scores_codex":[0.0007948764,0.000421449,0.0004193051,0.0005353132,0.000371392,0.001294559,0.0006390833,0.000338333,0.01171303],"category_scores_gemma":[0.0001792781,0.0004389354,0.0002735315,0.0003422162,0.0001224806,0.001415537,0.0003362476,0.0004488926,0.0116831],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001605422,"about_ca_system_score_gemma":0.0001201542,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001802487,"about_ca_topic_score_gemma":0.00008286577,"domain_scores_codex":[0.9975154,0.0001609209,0.0005977392,0.0006194932,0.0005750373,0.0005313917],"domain_scores_gemma":[0.998257,0.0003189035,0.0003821453,0.0006539372,0.0003256275,0.00006236463],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001772955,0.0004476527,0.7770205,0.001338711,0.0002334379,0.00001897934,0.0006682469,0.00001728172,0.02084424,0.06137646,0.01167316,0.126184],"study_design_scores_gemma":[0.0006793842,0.000004771434,0.551085,0.0002402609,0.0001709315,0.00001161945,0.0006151929,0.0005339378,0.0001929299,0.0004593895,0.4455843,0.0004222864],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9834625,0.001285096,0.00004904385,0.006512188,0.0008305878,0.001221594,0.00005778775,0.0002361017,0.006345174],"genre_scores_gemma":[0.9764848,0.0007796463,0.00009114667,0.0006645339,0.0006254963,0.0001294734,0.0003823947,0.00006720874,0.02077526],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4339111,"threshold_uncertainty_score":0.9998062,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01773502087029846,"score_gpt":0.2664661482650363,"score_spread":0.2487311273947378,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}