{"id":"W2938787572","doi":"10.1177/0022242919841039","title":"Successfully Communicating a Cocreated Innovation","year":2019,"lang":"en","type":"article","venue":"Journal of Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":53,"is_retracted":false,"has_abstract":true,"ca_institutions":"BC Innovation Council","funders":"","keywords":"Persuasion; Popularity; Narrative; Business; Marketing; Psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003604867,0.00008313324,0.0001580926,0.0004438773,0.0001107314,0.0002887236,0.0002812711,0.00003978122,0.000859525],"category_scores_gemma":[0.0007933387,0.00007684332,0.00006239574,0.0006601172,0.00001925793,0.001006881,0.00008063006,0.0002089937,0.00017574],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002709869,"about_ca_system_score_gemma":0.00002384721,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00003768827,"about_ca_topic_score_gemma":0.000006218575,"domain_scores_codex":[0.9988592,0.00005867811,0.0006282243,0.00008584996,0.0002514725,0.0001165743],"domain_scores_gemma":[0.9976853,0.0001753398,0.001118742,0.0001900377,0.0008244576,0.00000612101],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000386435,0.00008204769,0.7576199,0.0001605721,0.00003456705,0.000004255842,0.00003590701,0.00001428549,0.0308879,0.00119177,0.001948643,0.2076337],"study_design_scores_gemma":[0.0009510068,0.000003640723,0.948552,0.0003069882,0.0000629889,0.00002077523,0.0003884958,0.0009773298,0.0001378247,0.000132148,0.04831524,0.0001516188],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9893829,0.00009811149,0.00003975963,0.0005818497,0.0004546634,0.00009718574,2.559632e-7,0.00002759405,0.009317744],"genre_scores_gemma":[0.9987282,0.00001706779,0.0002745638,0.000320436,0.0002249034,0.000001596105,0.000007266111,0.00001238609,0.0004136183],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2074821,"threshold_uncertainty_score":0.9411196,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02227352873717865,"score_gpt":0.2514632265444808,"score_spread":0.2291896978073022,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}