{"id":"W2945395604","doi":"10.5539/ijms.v11n2p75","title":"Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns","year":2019,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Marketing; Moderation; Context (archaeology); Business; Path analysis (statistics); Advertising; Psychology; Social psychology","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002029557,0.000513517,0.0004762591,0.0006222376,0.0004918062,0.001218334,0.0002900087,0.0007374398,0.008703507],"category_scores_gemma":[0.009324647,0.0002393053,0.0007986089,0.0005428831,0.0004865092,0.0008269067,0.001062365,0.001443354,0.000470898],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004381648,"about_ca_system_score_gemma":0.001526227,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002862358,"about_ca_topic_score_gemma":0.003197906,"domain_scores_codex":[0.9979043,0.00104705,0.00009230433,0.0002283149,0.000392817,0.0003351918],"domain_scores_gemma":[0.9842196,0.01179061,0.001418066,0.0004647984,0.001000726,0.001106254],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001187383,0.003307709,0.9183377,0.0004754484,0.0008116277,0.0008744909,0.0073069,0.0006229747,0.005683664,0.002170989,0.0005129466,0.05870813],"study_design_scores_gemma":[0.0000365909,0.001520443,0.9871333,0.0001078586,0.0006139887,0.0001835897,0.003955084,0.001366092,0.00237945,0.0008726024,0.001803577,0.00002746633],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.993123,0.0002662214,0.0005478165,0.0002854663,0.0000221725,0.00006424956,0.00006780859,0.00001185645,0.005611428],"genre_scores_gemma":[0.9979961,0.000171329,0.0003871915,0.00005389378,0.00001315495,0.00004391343,0.00004715584,0.000005412786,0.001281794],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.008703507,"threshold_uncertainty_score":0.02911609,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02323855628627523,"score_gpt":0.3123743297418957,"score_spread":0.2891357734556205,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}