{"id":"W2970009017","doi":"10.5539/ibr.v12n9p52","title":"Electoral Advertising Based on Proximity Marketing","year":2019,"lang":"en","type":"article","venue":"International Business Research","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Marketing; Control (management); Business; Advertising; Economics; Management","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001942525,0.000337834,0.0002525,0.002142157,0.00209652,0.003389516,0.0005049088,0.0006800233,0.01085574],"category_scores_gemma":[0.004320551,0.0001801621,0.0002710913,0.001632002,0.001103494,0.002264533,0.001342111,0.0007768636,0.002056215],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008493408,"about_ca_system_score_gemma":0.001280559,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0009208184,"about_ca_topic_score_gemma":0.002113318,"domain_scores_codex":[0.9977375,0.001166899,0.0000951102,0.0002005717,0.0005778254,0.0002220692],"domain_scores_gemma":[0.9975259,0.0009856512,0.0003744806,0.000274644,0.0005404424,0.0002988549],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.000286663,0.001184819,0.01937306,0.0005858793,0.0000343351,0.0006990465,0.007588526,0.001043468,0.006651878,0.2406355,0.01211747,0.7097993],"study_design_scores_gemma":[0.0002237418,0.003306463,0.07714038,0.00122904,0.0003038829,0.004452309,0.03188696,0.02232971,0.02527879,0.0879902,0.7456357,0.0002228811],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.2978011,0.002677972,0.06192674,0.005351586,0.0005192862,0.0008969116,0.00008698751,0.0005614558,0.6301779],"genre_scores_gemma":[0.933078,0.001069439,0.02002075,0.000438665,0.0002340747,0.0001840535,0.0000570019,0.00004136166,0.04487666],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01085574,"threshold_uncertainty_score":0.03631604,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03373235932404131,"score_gpt":0.318695228471104,"score_spread":0.2849628691470627,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}