{"id":"W2971163233","doi":"10.1108/ijsms-03-2019-0026","title":"Exploring user sentiment towards sponsorship and ambush marketing","year":2019,"lang":"en","type":"article","venue":"International Journal of Sports Marketing and Sponsorship","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":26,"is_retracted":false,"has_abstract":true,"ca_institutions":"Brock University","funders":"","keywords":"Social media; Advertising; Originality; Sentiment analysis; Ambush marketing; Business; Marketing; Context (archaeology); Influencer marketing; Social marketing; Value (mathematics); Sports marketing; Consumer behaviour; Psychology; Political science; Marketing management; Relationship marketing; Social psychology; Computer science; Creativity; Geography","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.009957652,0.0001952219,0.0002512263,0.0006221809,0.0001065208,0.0005717008,0.0002555715,0.00005733825,0.0007960754],"category_scores_gemma":[0.001151746,0.0001846615,0.0001121435,0.0001509662,0.00005702886,0.001258221,0.0001471683,0.0002529761,0.00003623673],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004301297,"about_ca_system_score_gemma":0.00002980552,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00002331897,"about_ca_topic_score_gemma":0.000002220301,"domain_scores_codex":[0.9979836,0.000161344,0.0006575517,0.0002727713,0.0007106928,0.0002140243],"domain_scores_gemma":[0.9981949,0.0004660048,0.0006675595,0.0001414868,0.0004850866,0.0000450029],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.004929814,0.0000783327,0.7675856,0.0001357425,0.00009265668,0.0001303824,0.00009002564,0.000007730921,0.001254566,0.0006869913,0.0002165433,0.2247917],"study_design_scores_gemma":[0.0007562659,0.000003432729,0.9664965,0.0005551348,0.00007196625,0.000170051,0.0003180632,0.0001348285,0.00005375004,0.00007976331,0.03115574,0.0002045313],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9953227,0.0002820357,0.00001091779,0.001021351,0.002128317,0.0001276557,0.000001768556,0.0000363547,0.0010689],"genre_scores_gemma":[0.9969432,0.0005337376,0.0002115524,0.0002477825,0.0006114971,0.00000531025,0.00000693812,0.00002446572,0.001415483],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2245871,"threshold_uncertainty_score":0.8716468,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05003285030908254,"score_gpt":0.2532103970659317,"score_spread":0.2031775467568492,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}