{"id":"W2972974441","doi":"10.69554/yrjs8950","title":"Leveraging influencers to tell an authentic brand story and drive return on investment: Case study of Travel Alberta and Expedia Media Solutions","year":2014,"lang":"en","type":"article","venue":"Journal of digital & social media marketing.","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Influencer marketing; Advertising; Investment (military); Return on investment; Business; Marketing; Political science; Economics; Marketing management; Relationship marketing","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002364021,0.0006428411,0.0002705594,0.001179727,0.01341662,0.00532324,0.001956403,0.002262875,0.006861997],"category_scores_gemma":[0.00535176,0.0003993096,0.0003228989,0.0009758501,0.004991035,0.00243634,0.002770125,0.002718263,0.001027869],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.006177824,"about_ca_system_score_gemma":0.005197342,"about_ca_topic_candidate":true,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.1389111,"about_ca_topic_score_gemma":0.3842396,"domain_scores_codex":[0.997612,0.001201019,0.00003147248,0.0001701578,0.0004200756,0.0005652767],"domain_scores_gemma":[0.9956903,0.001718818,0.0002993819,0.0002369985,0.0005114117,0.001543048],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0002999405,0.002000996,0.03304321,0.0002582766,0.00005897664,0.01925459,0.8346041,0.0007174377,0.003999913,0.01837935,0.01980063,0.0675825],"study_design_scores_gemma":[0.00004180981,0.0003351133,0.01463309,0.0001454701,0.00004516917,0.002255765,0.8576722,0.001625418,0.001498403,0.001530222,0.1201524,0.00006491526],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9292183,0.0003285059,0.001311842,0.003360637,0.00008921506,0.0001289634,0.00006815559,0.00005269681,0.06544176],"genre_scores_gemma":[0.9727136,0.0003892748,0.00176593,0.0005550566,0.00003180309,0.00005096841,0.00005678106,0.00006285259,0.02437383],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8610889,"threshold_uncertainty_score":0.276205,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03012092558895292,"score_gpt":0.2832836011999111,"score_spread":0.2531626756109582,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}