{"id":"W2980106770","doi":"10.1177/2167479519878676","title":"#WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign","year":2019,"lang":"en","type":"article","venue":"Communication & Sport","topic":"Sports, Gender, and Society","field":"Social Sciences","cited_by":39,"is_retracted":false,"has_abstract":true,"ca_institutions":"Laurentian University","funders":"","keywords":"Basketball; Sports marketing; Advertising; Key (lock); Business; Marketing; Public relations; Computer science; Political science; Marketing management; Relationship marketing; Geography","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts","insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.00519074,0.0002264833,0.000376798,0.00005626608,0.002653932,0.0001101303,0.001399677,0.0002769483,0.001754859],"category_scores_gemma":[0.0002575742,0.0002365838,0.00008240769,0.0007262264,0.000391922,0.0008554478,0.0003265154,0.0008689609,0.00004665029],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002470764,"about_ca_system_score_gemma":0.0009875597,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.006473643,"about_ca_topic_score_gemma":0.005199331,"domain_scores_codex":[0.9973078,0.000688465,0.0006046421,0.0003152873,0.0006624122,0.0004214094],"domain_scores_gemma":[0.9966703,0.0002845544,0.0004770211,0.001802456,0.0005856178,0.0001800193],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00002660503,0.0004690202,0.8300732,0.00002244216,0.00002510226,0.000001268826,0.1627347,0.00002083464,0.000039632,0.004772123,0.0006427802,0.001172265],"study_design_scores_gemma":[0.0004226787,0.00002574196,0.6502549,0.00009329333,0.00002520571,0.00000322076,0.2888749,0.0000435945,0.00001121753,0.0002886119,0.05966841,0.000288253],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9685593,0.0001894667,0.00006475034,0.0005669288,0.0003773046,0.0005963733,0.00001438431,0.0003042003,0.02932726],"genre_scores_gemma":[0.9839568,0.0006918126,0.00339044,0.0009995061,0.0001749362,0.0000175261,0.001549572,0.00005239298,0.009167009],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1798183,"threshold_uncertainty_score":0.9991577,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09225434014210329,"score_gpt":0.3443550392112806,"score_spread":0.2521006990691773,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}