{"id":"W2993204684","doi":"","title":"Perception towards Internet Advertising: A Study with Reference to Delhi, Mumbai and Kolkata","year":2014,"lang":"en","type":"article","venue":"Advances In Management","topic":"Technology's Impact on Media","field":"Decision Sciences","cited_by":3,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; The Internet; Revenue; Online advertising; Business; Quarter (Canadian coin); Advertising campaign; Advertising research; Contextual advertising; Marketing; Geography; Computer science; Finance; World Wide Web","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001819702,0.0001868738,0.0002848121,0.0005901828,0.00004779652,0.000135734,0.0008904499,0.00004460076,0.0001213897],"category_scores_gemma":[0.0006059532,0.0001321305,0.00001587512,0.0008299611,0.0001152748,0.0006070206,0.0006477822,0.0001696587,0.0001697087],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00008963015,"about_ca_system_score_gemma":0.000007697642,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0000663368,"about_ca_topic_score_gemma":0.001056407,"domain_scores_codex":[0.9973645,0.0001599581,0.0004371852,0.0007636493,0.0009525971,0.0003221152],"domain_scores_gemma":[0.9987109,0.0001526436,0.0001211659,0.0008398652,0.00006499939,0.00011038],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0001016448,0.0001122051,0.0804866,0.00001054819,0.000009601067,0.00002298584,0.001237581,0.0001942107,0.00001610809,0.00229524,0.0003540944,0.9151592],"study_design_scores_gemma":[0.001277335,0.00169357,0.7971304,0.0001101042,0.00002157242,0.000008343599,0.02158547,0.0007013283,0.00002170455,0.01007064,0.1670577,0.0003217783],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9307063,0.000114276,0.04747513,0.0007088839,0.0001343786,0.0007629474,0.00000176641,0.0001109042,0.01998543],"genre_scores_gemma":[0.9827611,0.0001119743,0.01542729,0.0003795974,0.00001192462,0.00007789645,0.000001151814,0.00001215224,0.001216927],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9148374,"threshold_uncertainty_score":0.5388125,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04404798386543549,"score_gpt":0.3879132142174496,"score_spread":0.3438652303520141,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}