{"id":"W2998308130","doi":"10.1086/707819","title":"Role of Entertainment, Social Goals, and Accuracy Concerns in Knowingly Spreading Questionable Brand Rumors","year":2019,"lang":"en","type":"article","venue":"Journal of the Association for Consumer Research","topic":"Misinformation and Its Impacts","field":"Social Sciences","cited_by":4,"is_retracted":false,"has_abstract":true,"ca_institutions":"York University","funders":"","keywords":"Entertainment; Rumor; Advertising; Order (exchange); Affect (linguistics); Perspective (graphical); Psychology; Social psychology; Public relations; Business; Political science; Computer science; Communication; Law","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.007419862,0.0006331348,0.0004160221,0.001555437,0.00131554,0.006050291,0.0007807505,0.001792814,0.004452829],"category_scores_gemma":[0.04686031,0.0004040864,0.0005073889,0.000764974,0.003982847,0.005148147,0.002863666,0.002328584,0.0003510868],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008710594,"about_ca_system_score_gemma":0.0007644639,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001297005,"about_ca_topic_score_gemma":0.001300544,"domain_scores_codex":[0.995733,0.002698669,0.0002081565,0.000309612,0.0008189608,0.0002316915],"domain_scores_gemma":[0.9089091,0.06981485,0.01247877,0.004611194,0.002548414,0.001637727],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00303105,0.002093364,0.4714408,0.00277939,0.001057298,0.002374581,0.0786761,0.001929041,0.01470504,0.1128945,0.001599756,0.3074191],"study_design_scores_gemma":[0.0003451231,0.001941717,0.76772,0.001371026,0.001784966,0.003255611,0.03524384,0.008652554,0.01089907,0.1524182,0.01610105,0.0002668253],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9192497,0.003926529,0.01403183,0.003710097,0.00006711111,0.000128665,0.00008713844,0.00007322155,0.05872567],"genre_scores_gemma":[0.9945169,0.0009358966,0.003163778,0.0003153982,0.00006051605,0.00003241588,0.00003656523,0.00001628632,0.0009223038],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007419862,"threshold_uncertainty_score":0.03924048,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0531478656260391,"score_gpt":0.4127911245426965,"score_spread":0.3596432589166574,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}