{"id":"W3009023466","doi":"10.69554/tqvk6767","title":"Using advanced audience tactics in paid media to keep up with the modern consumer","year":2019,"lang":"en","type":"article","venue":"Journal of digital & social media marketing.","topic":"Media Studies and Communication","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Nordic Life Science Pipeline (Canada)","funders":"","keywords":"Advertising; Business; Aesthetics; Sociology; Multimedia; Computer science; Art","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002100765,0.0001257339,0.0003059849,0.00006509897,0.000360223,0.0001507566,0.0005413971,0.00006977683,0.00002919198],"category_scores_gemma":[0.005144474,0.00008699727,0.00008277828,0.0004723068,0.0003174318,0.0005615156,0.0001253717,0.0003652712,0.000008820455],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002041316,"about_ca_system_score_gemma":0.0003339693,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00003323276,"about_ca_topic_score_gemma":0.00127854,"domain_scores_codex":[0.9979138,0.0003518151,0.0003839452,0.0001301093,0.0008618816,0.0003584734],"domain_scores_gemma":[0.9955471,0.003297965,0.0004933928,0.0001461273,0.0003702427,0.0001451591],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"qualitative","study_design_scores_codex":[0.001585125,0.0002031457,0.07277641,0.00004054172,0.0001382072,0.00002805498,0.3866073,0.0001312061,0.0003360911,0.001232224,0.002063639,0.534858],"study_design_scores_gemma":[0.005509387,0.0004506198,0.1305058,0.001259348,0.000222538,0.00003420777,0.7280118,0.0007371653,0.00005578912,0.00721949,0.1244935,0.001500376],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9790035,0.0005352655,0.00007287401,0.007575064,0.0009643447,0.000246902,0.000005376782,0.00001053143,0.0115861],"genre_scores_gemma":[0.9984949,0.0004001121,0.0004053448,0.0001886055,0.0004024818,0.000004643101,7.402426e-7,0.00001377657,0.00008936247],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5333577,"threshold_uncertainty_score":0.6158787,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04033012743173344,"score_gpt":0.3156441633442963,"score_spread":0.2753140359125629,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}