{"id":"W3010831978","doi":"10.5539/ibr.v13n4p63","title":"Social Networking Brand Engagement using Creative Brand Content Experiences","year":2020,"lang":"en","type":"article","venue":"International Business Research","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":5,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Psychology; Social media; Creativity; Customer engagement; Interactivity; Social psychology; Advertising; Business; Multimedia; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0006228467,0.0002687469,0.0001312146,0.0006065582,0.0006907876,0.002904065,0.0002205159,0.0003816747,0.00442136],"category_scores_gemma":[0.002408017,0.00009733513,0.000276317,0.0002726075,0.0006303137,0.001484759,0.001876283,0.0004876602,0.0003473564],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002965307,"about_ca_system_score_gemma":0.0001569442,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002310788,"about_ca_topic_score_gemma":0.0005920099,"domain_scores_codex":[0.9994668,0.0002561159,0.0000184331,0.00004656963,0.0001330455,0.00007892871],"domain_scores_gemma":[0.9989339,0.0005612091,0.000186279,0.00006053329,0.0000822927,0.0001759256],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.0006564398,0.002917538,0.192342,0.0009976961,0.0001719145,0.002710165,0.4673177,0.0006238152,0.03587297,0.01267252,0.004147721,0.2795695],"study_design_scores_gemma":[0.00006622726,0.002411223,0.414261,0.0004389455,0.0001953836,0.003190944,0.4881584,0.002940478,0.01298989,0.008704654,0.06650573,0.0001371651],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9855337,0.00006711839,0.0004580115,0.00009437429,0.00001248237,0.00002958713,0.00002084695,0.00001373837,0.01377026],"genre_scores_gemma":[0.9968423,0.00008402854,0.0004607729,0.00004271969,0.00001271536,0.00002128005,0.00002549025,0.000005460855,0.002505211],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.00442136,"threshold_uncertainty_score":0.01479089,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.4474780086916118,"score_gpt":0.4812437479030164,"score_spread":0.03376573921140469,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}