{"id":"W3014765890","doi":"10.1108/jbim-08-2019-0388","title":"Towards a spectacularly dynamic and pluralist “normal science”: pragmatism, communication, IMP and BtoB marketing research","year":2020,"lang":"en","type":"article","venue":"Journal of Business and Industrial Marketing","topic":"Corporate Identity and Reputation","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of New Brunswick","funders":"","keywords":"Pragmatism; Epistemology; Pluralism (philosophy); Sociology; Convention; Empirical research; Originality; Terminology; Constructive; Marketing; Public relations; Qualitative research; Political science; Social science; Business; Computer science; Process (computing)","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["scholarly_communication"],"consensus_categories":[],"category_scores_codex":[0.013819,0.000142132,0.0002899714,0.0004063026,0.001029953,0.002036269,0.0002535397,0.0000997976,0.00003659597],"category_scores_gemma":[0.007206856,0.0001224199,0.00003182341,0.001615451,0.0004652007,0.003159167,0.0006254797,0.0006213398,0.000001181272],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004698947,"about_ca_system_score_gemma":0.0002162965,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0004392397,"about_ca_topic_score_gemma":0.00005862694,"domain_scores_codex":[0.9980365,0.0002066903,0.0005898967,0.0002285376,0.0006152577,0.0003230941],"domain_scores_gemma":[0.9974071,0.0002965637,0.0007372785,0.0001019909,0.001396512,0.00006051647],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.005992705,0.000205488,0.3429502,0.002804903,0.0002536305,0.0002403949,0.001778547,0.0004107155,0.01060599,0.007872824,0.007981199,0.6189034],"study_design_scores_gemma":[0.002987733,0.00006256466,0.9579287,0.001413986,0.0001363949,0.000180227,0.004502804,0.01871336,0.00001245281,0.001787992,0.01186931,0.0004045085],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9850278,0.0008176086,0.0001115352,0.01214254,0.0002057312,0.0001909032,0.000001294258,0.00001541454,0.001487166],"genre_scores_gemma":[0.9977034,0.0005717945,0.0004847933,0.0001971373,0.001000573,0.000001781585,0.000003410419,0.00001522965,0.00002183247],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.6184989,"threshold_uncertainty_score":0.9989997,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06036437133417216,"score_gpt":0.2843900920038629,"score_spread":0.2240257206696908,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}