{"id":"W3023993082","doi":"10.5539/ijms.v12n2p115","title":"Influence of Pester Power on Parents’ Buying Decision: A Focus on FMCG Products in Pakistan","year":2020,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Consumer Packaging Perceptions and Trends","field":"Business, Management and Accounting","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Business; Marketing; Influencer marketing; Product (mathematics); Fast-moving consumer goods; Dominance (genetics); Context (archaeology); Advertising; Packaging and labeling; Brand awareness; Marketing management","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0005020921,0.0001202236,0.000134239,0.000319764,0.0005891414,0.0006755263,0.0001127919,0.000215857,0.002463112],"category_scores_gemma":[0.001779331,0.0001352524,0.000181457,0.000328515,0.00040762,0.0003877305,0.0002573556,0.0003533866,0.0001120413],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000464487,"about_ca_system_score_gemma":0.0006172048,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0153,"about_ca_topic_score_gemma":0.021515,"domain_scores_codex":[0.9996771,0.0001118696,0.00001851143,0.00004621575,0.00008322795,0.00006317703],"domain_scores_gemma":[0.9984252,0.0007184493,0.000466808,0.00004578535,0.0001553886,0.0001882879],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001016057,0.0001763079,0.9623178,0.0000434766,0.00002362254,0.001382997,0.01854966,0.0000582163,0.0007879213,0.0002923273,0.000202833,0.01606323],"study_design_scores_gemma":[0.000004627063,0.0001772315,0.967872,0.00002464856,0.00002700591,0.0004984048,0.02934748,0.0002156871,0.0002928308,0.00009401768,0.001435437,0.00001065061],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9990911,0.00005815366,0.00002490219,0.00005073064,0.000001491007,0.000001627775,0.000009347827,3.465179e-7,0.000762097],"genre_scores_gemma":[0.9996556,0.00009881032,0.00003603543,0.00001568915,0.000001712382,9.37661e-7,0.000009136191,3.755284e-7,0.0001817575],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.0153,"threshold_uncertainty_score":0.03042191,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03482558533363336,"score_gpt":0.3237089777016993,"score_spread":0.2888833923680659,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}