{"id":"W3027448367","doi":"10.5430/rwe.v11n2p82","title":"SNS Characteristics of Mobile Communication Company Influencing Brand Attitude and Purchase Intention","year":2020,"lang":"en","type":"article","venue":"Research in World Economy","topic":"Customer Service Quality and Loyalty","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Hansung University","keywords":"Likert scale; Psychology; Explanatory power; Regression analysis; Advertising; Brand relationship; Predictive power; Marketing; Brand awareness; Business; Statistics; Mathematics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001274254,0.00007646373,0.0002077537,0.0003357734,0.0001104617,0.0001675016,0.0002477156,0.0000289135,0.0001866451],"category_scores_gemma":[0.00006491996,0.00008421476,0.00002708409,0.0005908273,0.0001221278,0.0007465247,0.0003650435,0.0003040966,0.00008559199],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003508513,"about_ca_system_score_gemma":0.00001989463,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001500066,"about_ca_topic_score_gemma":0.0009273049,"domain_scores_codex":[0.9990759,0.00005350675,0.0003643578,0.0001789934,0.0001173256,0.0002098861],"domain_scores_gemma":[0.9993605,0.0001237672,0.0001253182,0.0002128151,0.0001506854,0.00002689964],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002713311,0.0003024437,0.9093335,0.003799222,0.00005474207,0.000008935525,0.002044832,0.0001346495,0.000879882,0.04434554,0.0009719778,0.03785298],"study_design_scores_gemma":[0.002431703,0.00005510085,0.6212565,0.0006850178,0.00002685618,0.000001054998,0.003905365,0.03794913,0.0002176178,0.00643613,0.3265751,0.0004604174],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9852768,0.0001862805,0.00002311851,0.003541607,0.00001945819,0.0003340963,0.00000313841,0.00002175368,0.01059379],"genre_scores_gemma":[0.9988701,0.00004694021,0.0000506344,0.0007942799,0.0001176075,0.00003922511,0.00003664185,0.000009357403,0.00003524543],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3256031,"threshold_uncertainty_score":0.3434178,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1031301218248992,"score_gpt":0.3419628098521034,"score_spread":0.2388326880272043,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}