{"id":"W3034294216","doi":"10.1177/1524500420923352","title":"An Experimental Application of the Brand Equity Pyramid Using a Healthy Movement Product Brand","year":2020,"lang":"en","type":"article","venue":"Social Marketing Quarterly","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":5,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Victoria; Queen's University","funders":"","keywords":"Brand equity; Psychology; Intervention (counseling); Product (mathematics); Advertising; Brand awareness; Social psychology; Developmental psychology; Applied psychology; Marketing; Business; Psychiatry","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001557968,0.0006053702,0.0004309324,0.0003491008,0.0007183573,0.0005581069,0.0006815146,0.0007881765,0.006740656],"category_scores_gemma":[0.004679414,0.0003905815,0.0005211227,0.0002622333,0.0008295738,0.0006148656,0.0007829447,0.001238818,0.0003178432],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0009764006,"about_ca_system_score_gemma":0.001993023,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.008236398,"about_ca_topic_score_gemma":0.01020704,"domain_scores_codex":[0.9990516,0.0002387709,0.00005337347,0.0002244488,0.0002909637,0.0001408456],"domain_scores_gemma":[0.9977361,0.001182032,0.0003015043,0.0002803171,0.0002212865,0.0002787688],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"nonrandomized_trial","study_design_gemma":"bench_or_experimental","study_design_scores_codex":[0.05155364,0.5103257,0.01995442,0.003366574,0.0002820072,0.0004055907,0.015552,0.002079057,0.1716179,0.006788821,0.003078837,0.2149955],"study_design_scores_gemma":[0.03155359,0.65784,0.191904,0.0007348279,0.001175892,0.0001929759,0.003961435,0.01143195,0.07427868,0.006467596,0.02017455,0.0002844973],"study_design_candidate":"bench_or_experimental","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9908602,0.00005449541,0.00167456,0.0001095142,0.00007971767,0.003068375,0.0001066464,0.00005194858,0.003994427],"genre_scores_gemma":[0.9543995,0.0002473824,0.02641102,0.0003149835,0.00006200671,0.01211414,0.0001608458,0.00002620439,0.00626392],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.008236398,"threshold_uncertainty_score":0.02254975,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04745665014242828,"score_gpt":0.3149432136539948,"score_spread":0.2674865635115665,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}