{"id":"W3034294216","doi":"10.1177/1524500420923352","title":"An Experimental Application of the Brand Equity Pyramid Using a Healthy Movement Product Brand","year":2020,"lang":"en","type":"article","venue":"Social Marketing Quarterly","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":5,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Victoria; Queen's University","funders":"","keywords":"Brand equity; Psychology; Intervention (counseling); Product (mathematics); Advertising; Brand awareness; Social psychology; Developmental psychology; Applied psychology; Marketing; Business; Psychiatry","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0006627193,0.0001358365,0.0001679629,0.00004775458,0.0005059348,0.0002243495,0.0002864955,0.00004538068,0.00008751373],"category_scores_gemma":[0.0000348582,0.0001247611,0.0001010856,0.0003354155,0.0001046864,0.0004926393,0.00006039139,0.0001097062,0.00001540455],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004332611,"about_ca_system_score_gemma":0.00003336209,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0003867805,"about_ca_topic_score_gemma":0.00004871206,"domain_scores_codex":[0.9986767,0.00008615448,0.0003792176,0.0003297412,0.0003345587,0.0001936104],"domain_scores_gemma":[0.9992394,0.00001748591,0.0003860274,0.0002111484,0.0001257486,0.0000201329],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"bench_or_experimental","study_design_gemma":"observational","study_design_scores_codex":[0.0007751629,0.0004239865,0.04920186,0.0004261053,0.00002654371,3.814286e-7,0.002714393,0.000005035426,0.5621558,0.001110653,0.0004997033,0.3826604],"study_design_scores_gemma":[0.002824134,0.00005636732,0.9696937,0.00007340641,0.0002216097,8.888626e-7,0.006548671,0.01076119,0.004230111,0.0006804341,0.004247927,0.0006615488],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9963042,0.00007008667,0.0002769835,0.002033077,0.0002796262,0.0006090808,0.000005160893,0.00008203203,0.0003397226],"genre_scores_gemma":[0.9980101,7.337804e-7,0.00004430365,0.001126119,0.0007349168,0.00003737472,0.00001701469,0.00001926903,0.0000101749],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9204919,"threshold_uncertainty_score":0.508761,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04745665014242828,"score_gpt":0.3149432136539948,"score_spread":0.2674865635115665,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}