{"id":"W3036794081","doi":"10.21608/idj.2020.81142","title":"Ambient Ads as Unconventional Media Approach","year":2020,"lang":"en","type":"article","venue":"التصميم الدولية","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"Niagara College","funders":"","keywords":"Advertising; Advertising campaign; Business; Native advertising; Advertising account executive; Agency (philosophy); Popularity; Novelty; Advertising research; Marketing; Online advertising; Computer science; Psychology; Sociology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001297122,0.0006808294,0.000294798,0.001911081,0.001732292,0.01068417,0.001139995,0.001944005,0.02549795],"category_scores_gemma":[0.002449256,0.0003199867,0.0004558581,0.0009981261,0.00431997,0.006277694,0.004079159,0.002420675,0.00507775],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001701713,"about_ca_system_score_gemma":0.0009054155,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001210077,"about_ca_topic_score_gemma":0.001451058,"domain_scores_codex":[0.9977965,0.0008824087,0.00006716825,0.0002371866,0.000865426,0.0001512791],"domain_scores_gemma":[0.9980514,0.001037292,0.000109476,0.0002489425,0.0003696188,0.0001832489],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00008060972,0.0001113168,0.0007019251,0.0006902419,0.00001942446,0.0006174759,0.009097617,0.0005339715,0.002195245,0.8324459,0.02586631,0.12764],"study_design_scores_gemma":[0.00002307222,0.000101488,0.0008119853,0.0006089454,0.00003404592,0.001364659,0.004924238,0.00228351,0.001426589,0.1552592,0.8331192,0.0000430515],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.0118167,0.00894809,0.04050674,0.005912034,0.001356645,0.0001367149,0.0001409307,0.0006138851,0.9305683],"genre_scores_gemma":[0.566627,0.01957556,0.04705182,0.007046252,0.002649964,0.0004180294,0.0003089457,0.0006741607,0.3556482],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.02549795,"threshold_uncertainty_score":0.08529913,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04279819516921144,"score_gpt":0.2897141006154941,"score_spread":0.2469159054462826,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}