{"id":"W3039223918","doi":"10.1108/jpbm-03-2019-2299","title":"You are a brand: social media managers’ personal branding and “the future audience”","year":2020,"lang":"en","type":"article","venue":"Journal of Product & Brand Management","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":114,"is_retracted":false,"has_abstract":true,"ca_institutions":"Toronto Metropolitan University","funders":"","keywords":"Social media; Corporate branding; Employer branding; Public relations; Originality; Business; Brand management; Marketing; Qualitative research; Advertising; Sociology; Political science; Product management","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002816876,0.0001587036,0.0004021092,0.0000871939,0.0008516772,0.0003262002,0.0003718116,0.00005461132,0.00005815326],"category_scores_gemma":[0.0008334251,0.0001118109,0.0002012306,0.0004126791,0.0005914142,0.0003932512,0.0001086666,0.0003058648,0.000005852974],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005808827,"about_ca_system_score_gemma":0.00005724583,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0000119889,"about_ca_topic_score_gemma":0.00007644865,"domain_scores_codex":[0.997745,0.0003581209,0.0003874679,0.0002469577,0.0009151119,0.0003472913],"domain_scores_gemma":[0.9989215,0.0002115451,0.0004470404,0.00006806518,0.000130765,0.0002211012],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"not_applicable","study_design_scores_codex":[0.002434037,0.0001291226,0.001480409,0.0003849207,0.000593991,0.0002568815,0.48542,0.000003038082,0.00001726884,0.03696699,0.07239332,0.39992],"study_design_scores_gemma":[0.008302261,0.00008710962,0.02099668,0.0002048702,0.0004872072,0.00001457618,0.3177439,0.00001676579,0.000008244624,0.006581935,0.6450939,0.0004624922],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"commentary","genre_gemma":"empirical","genre_scores_codex":[0.419111,0.00732496,0.0002657383,0.4699028,0.006092152,0.001249829,0.00001420216,0.0001150017,0.09592437],"genre_scores_gemma":[0.9882051,0.001946543,0.0001483834,0.001399704,0.007497395,0.000006094876,8.004998e-7,0.00001413201,0.0007818707],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.5727006,"threshold_uncertainty_score":0.6550499,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01726873015666765,"score_gpt":0.2488000396251849,"score_spread":0.2315313094685173,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}