{"id":"W3046144059","doi":"10.1002/nvsm.326","title":"The efficacy of anti‐smoking advertisements: the role of source, message, and individual characteristics","year":2007,"lang":"en","type":"article","venue":"International Journal of Nonprofit and Voluntary Sector Marketing","topic":"Media Influence and Health","field":"Arts and Humanities","cited_by":24,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Manitoba","funders":"","keywords":"Advertising; Appeal; Psychology; Quit smoking; Social psychology; Mass media; Fear appeal; Smoking cessation; Political science; Medicine; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002653947,0.0000897966,0.0001749188,0.0001023352,0.00021685,0.00007748264,0.0002764945,0.00002732105,0.0001363005],"category_scores_gemma":[0.0002959904,0.00005287049,0.00005798581,0.00002388479,0.0002393872,0.0001704288,0.00008100871,0.0002189663,2.577969e-7],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001702479,"about_ca_system_score_gemma":0.00004318282,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001618647,"about_ca_topic_score_gemma":0.0001056314,"domain_scores_codex":[0.9985836,0.00007948849,0.0006504975,0.00007239888,0.0004667818,0.0001472594],"domain_scores_gemma":[0.9976068,0.001182949,0.0007387914,0.00006478518,0.0003568346,0.0000497996],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000581298,0.00004841102,0.8665573,0.00004910396,0.0003696488,0.000008796504,0.01290859,9.848352e-7,0.0008713389,0.001755144,0.0001616289,0.1166877],"study_design_scores_gemma":[0.0006011716,0.00009845178,0.9539897,0.0003333648,0.00006533862,0.00003223607,0.006978121,0.00006671224,0.0003415183,0.0001766895,0.03724251,0.0000741792],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9966342,0.001304954,0.00001793315,0.0002717701,0.0006726956,0.00007963839,0.00002341135,0.000002793113,0.0009925464],"genre_scores_gemma":[0.9982035,0.0005072553,0.00004232976,0.0001657105,0.0009998071,5.866091e-7,0.000004014499,0.000008160385,0.00006868147],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1166136,"threshold_uncertainty_score":0.2155996,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01903215281541906,"score_gpt":0.2607718850207442,"score_spread":0.2417397322053252,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}