{"id":"W3047335427","doi":"10.20429/amtp.2020.43","title":"When Opinion Leaders Endorse Products — What Marketers Take Advantage of and Consumers Misconceive","year":2020,"lang":"en","type":"article","venue":"","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Saskatchewan","funders":"","keywords":"Opinion leadership; Credibility; Seekers; Expert opinion; Public relations; Perception; Business; Source credibility; Marketing; Public opinion; Advertising; Political science; Psychology; Law; Politics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.007181946,0.0002271033,0.0002959926,0.001168477,0.001367747,0.006414972,0.0005405613,0.002422962,0.002881155],"category_scores_gemma":[0.0409873,0.0002703608,0.0002556045,0.000713794,0.003897956,0.007883961,0.001723895,0.00195352,0.0008519223],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001061249,"about_ca_system_score_gemma":0.0007179644,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001715458,"about_ca_topic_score_gemma":0.0020103,"domain_scores_codex":[0.9937634,0.002730377,0.0002396005,0.0004299266,0.002491922,0.0003446867],"domain_scores_gemma":[0.9651377,0.01640079,0.009282477,0.001973865,0.006032446,0.001172679],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0007153102,0.0003660607,0.2172824,0.001013887,0.0003016023,0.002554339,0.2977334,0.0003904735,0.02054247,0.1098763,0.02787922,0.3213446],"study_design_scores_gemma":[0.00009400404,0.0007556366,0.2746826,0.001451782,0.0004433432,0.004355972,0.274919,0.004638336,0.01678945,0.1208493,0.3005462,0.0004743617],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8023235,0.003835832,0.01278182,0.03486489,0.0008081942,0.00009177897,0.0001343256,0.0001058566,0.1450538],"genre_scores_gemma":[0.9909016,0.0008196389,0.001578297,0.00256754,0.0002416892,0.00002035742,0.00004737478,0.000025948,0.003797559],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007181946,"threshold_uncertainty_score":0.03798223,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05498917250223329,"score_gpt":0.3074770506065129,"score_spread":0.2524878781042796,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}