{"id":"W3094763007","doi":"10.1108/md-06-2020-0683","title":"Brand community motives and their impact on brand community engagement: variations between diverse audiences","year":2020,"lang":"en","type":"article","venue":"Management Decision","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":14,"is_retracted":false,"has_abstract":true,"ca_institutions":"Concordia University; Thompson Rivers University","funders":"","keywords":"Brand community; Sample (material); Population; Brand engagement; Brand equity; Psychology; Originality; Marketing; Advertising; Community engagement; Sociology; Social psychology; Social media; Public relations; Business; Political science; Demography","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.003555122,0.0001795244,0.000255459,0.00009495972,0.003196381,0.0003805827,0.0005595165,0.0000670805,0.00007784741],"category_scores_gemma":[0.001580583,0.0001365777,0.00009649566,0.0004377147,0.0003250675,0.0003517763,0.0005040085,0.0005017358,0.00003376226],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00007161379,"about_ca_system_score_gemma":0.00001937522,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001106434,"about_ca_topic_score_gemma":0.0002953423,"domain_scores_codex":[0.9964759,0.002413317,0.0002187088,0.000180496,0.0004292965,0.0002822223],"domain_scores_gemma":[0.9953759,0.003989891,0.00009225641,0.0002557015,0.00005003107,0.0002362136],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0002434768,0.0003812089,0.1277148,0.0000712679,0.0002861279,0.000005868691,0.2586501,0.00005208503,0.000005251311,0.007051689,0.004595401,0.6009428],"study_design_scores_gemma":[0.0009501449,0.0003669192,0.8565378,0.0001273364,0.00006140037,4.963139e-8,0.1019078,0.00005331315,0.000006190305,0.02411218,0.01560844,0.0002684042],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8609166,0.00003121889,0.001212861,0.001027652,0.0001301605,0.0003799312,0.00004870112,0.0001039212,0.136149],"genre_scores_gemma":[0.9989371,0.0002068821,0.0001655556,0.0003727449,0.0001221963,0.000008270568,0.00001919807,0.000009636201,0.0001584717],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7288231,"threshold_uncertainty_score":0.9981013,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1122091809586935,"score_gpt":0.3464843977285264,"score_spread":0.2342752167698329,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}