{"id":"W3096207409","doi":"10.2139/ssrn.3596628","title":"A Model of Inbound Marketing: Why Can Brand-Neutral Content Marketing Build Brand Preference?","year":2020,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Digital Platforms and Economics","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"McGill University","funders":"","keywords":"Business; Brand equity; Marketing; Brand awareness; Brand management; Advertising; Brand preference; Brand extension; Marketing mix modeling; Return on marketing investment; Marketing management; Digital marketing; Marketing effectiveness","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001894877,0.0002379828,0.0003623543,0.000124595,0.0001949563,0.0006894593,0.0003978355,0.00007757272,0.00005001229],"category_scores_gemma":[0.0002664919,0.0002114843,0.0001925057,0.0001833619,0.0000540881,0.002213226,0.0001379764,0.0008914469,0.00001457292],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001689164,"about_ca_system_score_gemma":0.0004545165,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002049796,"about_ca_topic_score_gemma":0.001526916,"domain_scores_codex":[0.9974819,0.000007801995,0.0005678114,0.0002668837,0.0001860382,0.001489578],"domain_scores_gemma":[0.9991519,0.00005827047,0.0004874941,0.0001218954,0.0001289458,0.00005150128],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.01562778,0.0007961738,0.1004527,0.001983712,0.002360999,0.00003231062,0.0008562901,0.02287089,0.0114679,0.7167226,0.0100279,0.1168007],"study_design_scores_gemma":[0.01368894,0.000449033,0.008086657,0.0007100516,0.0005853244,0.0002216102,0.01274657,0.2611645,0.0004614684,0.6871479,0.01203089,0.002707136],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9859652,0.0002688814,0.001074346,0.001810673,0.0001082189,0.0001667485,0.000005013506,0.00003921802,0.01056173],"genre_scores_gemma":[0.9965711,0.0002907068,0.0000520528,0.002126796,0.0006096258,0.000003364567,0.00001117648,0.00003778478,0.0002973558],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2382936,"threshold_uncertainty_score":0.8624078,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05148709703148717,"score_gpt":0.1965640366024869,"score_spread":0.1450769395709998,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}