{"id":"W3098134556","doi":"10.1177/1524500420971170","title":"Community-Based Social Marketing in Theory and Practice: Five Case Studies of Water Efficiency Programs in Canada","year":2020,"lang":"en","type":"article","venue":"Social Marketing Quarterly","topic":"Service and Product Innovation","field":"Business, Management and Accounting","cited_by":26,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Waterloo","funders":"","keywords":"Benchmark (surveying); Management science; Best practice; Social marketing; Systematic review; Computer science; MEDLINE; Medicine; Engineering; Management","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.009345133,0.0001604018,0.0002868428,0.0001205997,0.0004457292,0.00008970564,0.0001374024,0.00005788946,0.0000136826],"category_scores_gemma":[0.001582852,0.0001483676,0.000030625,0.0006903674,0.00008602289,0.0004244052,0.00007030495,0.0003728749,0.000001613473],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001001169,"about_ca_system_score_gemma":0.0001097312,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.2679256,"about_ca_topic_score_gemma":0.3101982,"domain_scores_codex":[0.9975509,0.001238265,0.0004685919,0.0002084298,0.0002222711,0.0003115408],"domain_scores_gemma":[0.998136,0.001217778,0.0002881507,0.00007857359,0.0002715585,0.000007927555],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"qualitative","study_design_scores_codex":[0.01492642,0.001029275,0.1431086,0.01871275,0.0003197727,0.001652784,0.3580288,0.00004440299,0.00324179,0.004727613,0.002738619,0.4514692],"study_design_scores_gemma":[0.002564248,0.0001196158,0.04795434,0.0003516473,0.0001200982,0.0000143123,0.9431514,0.0009957836,0.00003522479,0.002207551,0.001805912,0.0006799254],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9824462,0.00005311517,0.000004072863,0.0160345,0.0001093715,0.0002986504,0.000002092701,0.00002816136,0.001023871],"genre_scores_gemma":[0.9943631,9.008737e-7,0.00005332707,0.005084986,0.0004259729,0.00002160077,0.00002734708,0.00001840756,0.000004354439],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5851225,"threshold_uncertainty_score":0.7369493,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04238929067018266,"score_gpt":0.2842385631446893,"score_spread":0.2418492724745067,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}