{"id":"W3112427360","doi":"10.5204/mcj.2393","title":"Colour™","year":2005,"lang":"en","type":"article","venue":"M/C Journal","topic":"Consumer Packaging Perceptions and Trends","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Trademark; Advertising; Sight; Brand image; Business; Aesthetics; Art; Law; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":["insufficient_payload"],"category_scores_codex":[0.0001695689,0.00006877021,0.00007019611,0.0001755896,0.0002671995,0.0004045625,0.0001146581,0.00002140877,0.004929138],"category_scores_gemma":[0.00001428368,0.00005828849,0.00006248691,0.0001623481,0.00001999734,0.0006242637,0.00003963249,0.0001618114,0.00256918],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002258779,"about_ca_system_score_gemma":0.00001180835,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00002514766,"about_ca_topic_score_gemma":0.00008555312,"domain_scores_codex":[0.9994939,0.000002835641,0.0001323917,0.00007348988,0.0001240585,0.0001732982],"domain_scores_gemma":[0.9997596,0.000006168044,0.00007251642,0.00008264455,0.000066828,0.00001229053],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001932862,0.0001472106,0.07431149,0.00001163235,0.00004409163,0.00003978039,0.00008116337,0.0001089152,0.0004949332,0.00635988,0.217946,0.7004355],"study_design_scores_gemma":[0.0003234125,0.000002911677,0.04623444,0.00001046115,0.00002343617,0.00007235151,0.00005545075,0.0008362808,0.000003696243,0.0005569411,0.95179,0.00009056226],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8348944,0.0002295442,0.0006350718,0.01284188,0.0007032094,0.00003686846,7.269743e-7,0.000107252,0.1505511],"genre_scores_gemma":[0.9916522,0.00001134207,0.0004958314,0.001816911,0.003228496,0.000001231775,0.000001892649,0.00001026895,0.00278183],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.733844,"threshold_uncertainty_score":0.9982074,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01657494928691255,"score_gpt":0.2288088369595952,"score_spread":0.2122338876726827,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}