{"id":"W3112427360","doi":"10.5204/mcj.2393","title":"Colour™","year":2005,"lang":"en","type":"article","venue":"M/C Journal","topic":"Consumer Packaging Perceptions and Trends","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Trademark; Advertising; Sight; Brand image; Business; Aesthetics; Art; Law; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001327673,0.0007011383,0.0003504186,0.00102371,0.004033033,0.007017047,0.001122087,0.002094946,0.362635],"category_scores_gemma":[0.003041733,0.0003707476,0.0005770365,0.0009727154,0.001926479,0.003805221,0.003235645,0.002556329,0.2559107],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003106755,"about_ca_system_score_gemma":0.002656144,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01352007,"about_ca_topic_score_gemma":0.01283052,"domain_scores_codex":[0.9984311,0.0002874084,0.00007857803,0.0003699148,0.0005070066,0.0003258908],"domain_scores_gemma":[0.9989424,0.0001012081,0.00006254203,0.0001321996,0.0005877507,0.0001738281],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"observational","study_design_scores_codex":[0.0001867508,0.00008308383,0.00191753,0.0003495525,0.00002421971,0.0005886866,0.005740216,0.0002404212,0.001821929,0.2219131,0.5664616,0.200673],"study_design_scores_gemma":[0.000004529154,0.00001350537,0.0005735994,0.00007592922,0.00000342366,0.0001262207,0.001020773,0.00007387926,0.0003059057,0.004023908,0.9937675,0.00001077402],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.003699686,0.0008598557,0.004382614,0.006729329,0.003372787,0.000144848,0.0007833653,0.0005329582,0.9794946],"genre_scores_gemma":[0.0320094,0.0009768311,0.003615322,0.003294087,0.0004963884,0.0001166319,0.0009550368,0.0003669785,0.9581693],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.362635,"threshold_uncertainty_score":0,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01657494928691255,"score_gpt":0.2288088369595952,"score_spread":0.2122338876726827,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}