{"id":"W3121772545","doi":"10.1177/0022242921993060","title":"Is Nestlé a Lady? The Feminine Brand Name Advantage","year":2021,"lang":"en","type":"article","venue":"Journal of Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":80,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Calgary","funders":"Agence Nationale de la Recherche","keywords":"Brand names; Meaning (existential); Advertising; Psychology; Brand extension; Brand awareness; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.002228436,0.00009511166,0.000153696,0.0001022423,0.0002101413,0.0004302054,0.0002034569,0.00003564743,0.002337601],"category_scores_gemma":[0.0007887098,0.00006930044,0.0001478069,0.0002610346,0.00003334508,0.0005910391,0.00008224657,0.0002115219,0.00009504041],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001557337,"about_ca_system_score_gemma":0.00003950535,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000007225636,"about_ca_topic_score_gemma":0.000008990051,"domain_scores_codex":[0.9989316,0.00006600775,0.0004441595,0.0001159755,0.00030347,0.0001387433],"domain_scores_gemma":[0.998588,0.0002365707,0.0005309972,0.0001773408,0.0004540995,0.00001295277],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0004941823,0.0001820974,0.2913664,0.0002206639,0.0001022623,0.0001721696,0.0002376628,0.000004223367,0.01263516,0.000247998,0.05118103,0.6431561],"study_design_scores_gemma":[0.000870609,0.00000174107,0.6213922,0.0001972235,0.0001789849,0.0001523508,0.001340734,0.0001915828,0.0002454085,0.0001209055,0.375169,0.0001391922],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9859444,0.001208118,0.00006406546,0.006294488,0.0008390407,0.00005783481,0.000001083629,0.00001688306,0.005574111],"genre_scores_gemma":[0.9947089,0.0002251053,0.0001269954,0.001725704,0.0008516702,0.000002101689,0.000003274189,0.00001420474,0.002342037],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.6430169,"threshold_uncertainty_score":0.9985744,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02647813236782161,"score_gpt":0.2637962928397649,"score_spread":0.2373181604719432,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}