{"id":"W3122989087","doi":"10.22215/etd/2012-10383","title":"The conflation of health and beauty in advertising: A critical multimodal discourse analysis of three television commercials","year":2012,"lang":"en","type":"dissertation","venue":"","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":4,"is_retracted":false,"has_abstract":true,"ca_institutions":"Carleton University; Library and Archives Canada","funders":"","keywords":"Critical discourse analysis; Beauty; Ideology; Habitus; Discourse analysis; Systemic functional linguistics; Multimodality; Health literacy; Sociology; Psychology; Advertising; Aesthetics; Art; Cultural capital; Linguistics; Social science; Politics; Political science; Health care","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.007102624,0.0009575352,0.0006204364,0.003538661,0.01312268,0.01205503,0.00125623,0.003914054,0.003864158],"category_scores_gemma":[0.0129815,0.0005669881,0.0003806772,0.002823481,0.02367185,0.009579157,0.005827486,0.006207125,0.0002724261],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.009273794,"about_ca_system_score_gemma":0.003605972,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01502198,"about_ca_topic_score_gemma":0.01503161,"domain_scores_codex":[0.9954377,0.003264983,0.0001327776,0.0003082018,0.0004646466,0.0003916816],"domain_scores_gemma":[0.9781174,0.01930822,0.0007621066,0.0003184557,0.001014125,0.0004797478],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.00002779042,0.00001092551,0.0002930964,0.00004598148,0.00000205115,0.000179472,0.9833542,0.00001719681,0.0007066826,0.01378817,0.0002483795,0.001326135],"study_design_scores_gemma":[0.00001098813,0.00001708315,0.002013498,0.0002546223,0.00001538083,0.0001436051,0.9715366,0.0002461023,0.001184183,0.004072102,0.02048762,0.00001832541],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9090906,0.001981557,0.003767488,0.01070238,0.0001653222,0.0001145491,0.0001347561,0.00003099798,0.07401229],"genre_scores_gemma":[0.9956787,0.0004146092,0.0007809359,0.0003809227,0.00005595844,0.00005379639,0.00003411279,0.00005022731,0.002550791],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01502198,"threshold_uncertainty_score":0.06728643,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0448364678507701,"score_gpt":0.3568728974583071,"score_spread":0.312036429607537,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}