{"id":"W3123336264","doi":"10.1017/eso.2020.76","title":"Marketing Love: Romance Publishers Mills &amp; Boon and Harlequin Enterprises, 1930–1990","year":2021,"lang":"en","type":"article","venue":"Enterprise & Society","topic":"Publishing and Scholarly Communication","field":"Arts and Humanities","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Romance; Promotion (chess); Product (mathematics); Publishing; Marketing; Standardization; Reading (process); Business; Advertising; Management; Economics; Political science; Art; Law; Literature","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["scholarly_communication","insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.001206609,0.0002429077,0.0002664862,0.00003786637,0.0005343001,0.004994961,0.0004850744,0.0001127571,0.0016659],"category_scores_gemma":[0.000456107,0.0002438297,0.0002695296,0.00008935261,0.0002249353,0.003198683,0.0004507594,0.0006241683,0.0001029185],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001295664,"about_ca_system_score_gemma":0.00008866406,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001578409,"about_ca_topic_score_gemma":0.0005365756,"domain_scores_codex":[0.9980516,0.0003256969,0.0003862963,0.0004704035,0.0003579866,0.0004080493],"domain_scores_gemma":[0.9984082,0.000280652,0.0001834608,0.0007234442,0.0002483967,0.0001558777],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00004857525,0.0002665012,0.01675425,0.0001295492,0.0002186795,0.000009277211,0.1360576,0.000002145072,0.001116907,0.0009490056,0.8371102,0.007337333],"study_design_scores_gemma":[0.0005209214,0.00001771192,0.005891162,0.0001929324,0.00003970936,0.000009606966,0.01149168,0.00009382435,0.00006671242,0.0002990191,0.9810569,0.000319827],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.853518,0.01319603,0.000389099,0.006100333,0.001440267,0.0002265856,0.00008303914,0.0002823671,0.1247643],"genre_scores_gemma":[0.9546812,0.001498252,0.002161616,0.002580073,0.0005804984,0.00001840476,0.0002437995,0.00005221795,0.03818394],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1439467,"threshold_uncertainty_score":0.9992467,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0222984530719621,"score_gpt":0.2362484008476426,"score_spread":0.2139499477756805,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}