{"id":"W3123578576","doi":"10.1509/jmkr.43.3.374","title":"Between Two Brands: A Goal Fluency Account of Brand Evaluation","year":2006,"lang":"en","type":"article","venue":"Journal of Marketing Research","topic":"Behavioral Health and Interventions","field":"Psychology","cited_by":268,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Processing fluency; Fluency; Psychology; Advertising; Mediation; Marketing; Business; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch","insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.04219279,0.00007870533,0.0002537785,0.0005103662,0.0001407979,0.00003419409,0.0002890565,0.00009637754,0.002911129],"category_scores_gemma":[0.00120321,0.00006690059,0.0001781379,0.000418928,0.0001082596,0.0001510223,0.00004239101,0.0007688131,0.00003860203],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001548373,"about_ca_system_score_gemma":0.0002867401,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0007698311,"about_ca_topic_score_gemma":0.00007317333,"domain_scores_codex":[0.9940336,0.003074788,0.0009805765,0.0001429432,0.001304689,0.0004634575],"domain_scores_gemma":[0.9961408,0.001412029,0.0004280288,0.0001975956,0.001710701,0.0001108747],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.002853159,0.0006812494,0.6858603,0.000110143,0.00007251911,0.00002296262,0.0004278987,0.00001066766,0.001626389,0.0002321176,0.04882817,0.2592745],"study_design_scores_gemma":[0.002501916,0.0004747754,0.991524,0.0003342881,0.00004726218,0.00003047656,0.0003273648,0.00002754149,0.0001055083,0.0008734652,0.003692948,0.00006048858],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.981941,0.001400618,0.00004309419,0.0005219164,0.0003162159,0.0002445935,0.00001185629,0.000004663892,0.01551603],"genre_scores_gemma":[0.9980742,0.00001844467,0.0001483899,0.000009869707,0.0007415463,0.000009982561,0.000004976415,0.00001357808,0.0009790516],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3056637,"threshold_uncertainty_score":0.9980003,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1784513730932413,"score_gpt":0.5430271460920423,"score_spread":0.364575772998801,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}