{"id":"W3124484007","doi":"","title":"Integrated Communications, Integrated Marketing Communications and Corporate Reputation: Evidences from Dell Computer Corporations","year":2012,"lang":"en","type":"article","venue":"Researchers World – Journal of Arts Science & Commerce","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":5,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Corporation; Marketing; Reputation; Corporate communication; Integrated marketing communications; Order (exchange); Business; Marketing communication; Marketing management; Relationship marketing; Corporate governance; Sociology; Finance","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts","scholarly_communication"],"consensus_categories":[],"category_scores_codex":[0.01039431,0.0001996775,0.0002958343,0.0009109364,0.001449606,0.001559558,0.001964445,0.00004400815,0.00009438583],"category_scores_gemma":[0.001624467,0.0001655612,0.00007204899,0.002619808,0.002207469,0.004565297,0.0008838875,0.0008007733,0.00002648745],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001311517,"about_ca_system_score_gemma":0.0003494754,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0007040563,"about_ca_topic_score_gemma":0.0004895949,"domain_scores_codex":[0.9973467,0.0004314544,0.0007492446,0.0002286188,0.0007608449,0.000483163],"domain_scores_gemma":[0.9944394,0.001679392,0.001182737,0.0009098748,0.00166105,0.0001275515],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0004813145,0.0008779229,0.6029677,0.0001985819,0.0001918918,0.00002172077,0.002516668,0.0003156148,0.005540634,0.03510051,0.04711164,0.3046758],"study_design_scores_gemma":[0.001552668,0.0001267617,0.2782909,0.004560289,0.0002409894,0.00009868052,0.01864942,0.2550004,0.0001538818,0.009359227,0.4308003,0.001166489],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8889107,0.01492199,0.007510473,0.04968815,0.001188484,0.0007472505,0.00001990503,0.0002258216,0.0367872],"genre_scores_gemma":[0.9681587,0.0009420876,0.02955303,0.0006916801,0.0003297687,0.00000525913,0.00003106525,0.00001740169,0.0002710563],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3836886,"threshold_uncertainty_score":0.9998504,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2066106282403837,"score_gpt":0.3544083466962225,"score_spread":0.1477977184558388,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}