{"id":"W3126146773","doi":"10.46290/cjok000011","title":"Online Brand Communities: The Difference between Lurkers, Infrequent Posters, &amp; Frequent Posters","year":2021,"lang":"en","type":"article","venue":"Cascade Journal of Knowledge","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Algonquin College","funders":"Social Sciences and Humanities Research Council of Canada","keywords":"Brand loyalty; Brand awareness; Advertising; Brand management; Brand equity; Brand extension; Business; Brand community; Psychology; Marketing; Loyalty","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001208801,0.0001393652,0.0002070667,0.001249011,0.0008904957,0.003345276,0.0003012728,0.0006373303,0.01381822],"category_scores_gemma":[0.008884883,0.0001648448,0.0002836531,0.000859701,0.0005457636,0.003379497,0.001122406,0.0008669986,0.001108303],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004445509,"about_ca_system_score_gemma":0.0004131018,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0008680517,"about_ca_topic_score_gemma":0.002312578,"domain_scores_codex":[0.9993187,0.0002311883,0.00003682365,0.0000697863,0.0002330751,0.0001103914],"domain_scores_gemma":[0.9930124,0.003574788,0.001480535,0.0001276101,0.0004669388,0.001337704],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001094493,0.001639303,0.6349411,0.0004820655,0.0001282299,0.0003330491,0.03262718,0.00008808937,0.003586917,0.006464344,0.01638742,0.3022278],"study_design_scores_gemma":[0.00003745998,0.000513337,0.9222914,0.0003508799,0.0001139989,0.0008950101,0.05266848,0.0005863147,0.0007299644,0.002665765,0.01910398,0.0000434091],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9690931,0.001314066,0.0004265798,0.002129335,0.0002107679,0.0000596279,0.0001831896,0.00003214668,0.02655115],"genre_scores_gemma":[0.9907475,0.0009315543,0.0007005964,0.0005482484,0.0002935602,0.00003933073,0.0001479411,0.00003123202,0.006559998],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01381822,"threshold_uncertainty_score":0.04622662,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06193819582594193,"score_gpt":0.3390176722780346,"score_spread":0.2770794764520926,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}