{"id":"W3127119288","doi":"10.5430/ijhe.v10n4p61","title":"Online Advertising Strategies to Effectivly Market a Business School","year":2021,"lang":"en","type":"article","venue":"International Journal of Higher Education","topic":"E-commerce and Technology Innovations","field":"Business, Management and Accounting","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Online advertising; Contextual advertising; Search advertising; Advertising campaign; Context (archaeology); Quality (philosophy); Product (mathematics); Advertising research; Search engine optimization; Business; Marketing; Digital marketing; Computer science; The Internet; World Wide Web","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.0001529251,0.0001034499,0.000130598,0.0006069496,0.00006106899,0.0003529788,0.0003351947,0.00005989717,0.0013218],"category_scores_gemma":[0.0002745046,0.0000995634,0.00005732436,0.0007819152,0.00002787444,0.001527161,0.00009074896,0.0001935147,0.00008906481],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001082561,"about_ca_system_score_gemma":0.0003674565,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001163277,"about_ca_topic_score_gemma":0.00005154523,"domain_scores_codex":[0.9990786,0.00001116487,0.0003702044,0.0001239609,0.0003066503,0.0001094157],"domain_scores_gemma":[0.996335,0.00003776528,0.0003154386,0.0001253366,0.003170968,0.00001544066],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"observational","study_design_scores_codex":[0.0002633513,0.003466559,0.1449591,0.0001432641,0.0007162982,0.000186601,0.0001382145,0.000444985,0.02254895,0.2637019,0.4650713,0.09835961],"study_design_scores_gemma":[0.0003831915,0.000009387258,0.7211654,0.0002532504,0.00004610592,0.00007926994,0.0006086873,0.00001656449,0.0002450514,0.0138192,0.2632389,0.0001350123],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8867685,0.0003088466,0.001426894,0.08193317,0.006704334,0.00008878429,0.000003514577,0.00004955556,0.02271645],"genre_scores_gemma":[0.9845216,0.00001337236,0.001866698,0.007762469,0.003552618,0.000006132442,0.00004450453,0.00001536002,0.0022172],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5762063,"threshold_uncertainty_score":0.9995911,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01154745655425247,"score_gpt":0.3043210625439484,"score_spread":0.2927736059896959,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}