{"id":"W3127119288","doi":"10.5430/ijhe.v10n4p61","title":"Online Advertising Strategies to Effectivly Market a Business School","year":2021,"lang":"en","type":"article","venue":"International Journal of Higher Education","topic":"E-commerce and Technology Innovations","field":"Business, Management and Accounting","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Online advertising; Contextual advertising; Search advertising; Advertising campaign; Context (archaeology); Quality (philosophy); Product (mathematics); Advertising research; Search engine optimization; Business; Marketing; Digital marketing; Computer science; The Internet; World Wide Web","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002041856,0.0008151837,0.0003409233,0.003061392,0.00213931,0.01302465,0.0009182925,0.001881655,0.06171449],"category_scores_gemma":[0.005349597,0.0003206252,0.0005661662,0.001684344,0.001290146,0.009238249,0.003353608,0.002089368,0.02714084],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001517398,"about_ca_system_score_gemma":0.001720335,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0009401516,"about_ca_topic_score_gemma":0.002198124,"domain_scores_codex":[0.9982798,0.0005456702,0.00006584245,0.0001659988,0.0006962483,0.0002464525],"domain_scores_gemma":[0.9966355,0.001269602,0.0004167374,0.0003557056,0.0006320514,0.0006904298],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001972021,0.003227063,0.008837658,0.0007868453,0.000113304,0.0007274929,0.009387759,0.0007938996,0.004335045,0.2702956,0.09425871,0.6070395],"study_design_scores_gemma":[0.00008302127,0.0004580226,0.006695268,0.0004501335,0.0001021995,0.0005285718,0.008790866,0.00185039,0.002938444,0.04257433,0.9354742,0.00005449722],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.06380323,0.002092237,0.008227357,0.005575616,0.0005651547,0.000425474,0.0001057235,0.0004953731,0.9187099],"genre_scores_gemma":[0.5989059,0.004757555,0.01840174,0.005506067,0.001191422,0.0004117611,0.0003037442,0.000474199,0.3700477],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.06171449,"threshold_uncertainty_score":0.2064555,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01154745655425247,"score_gpt":0.3043210625439484,"score_spread":0.2927736059896959,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}